In conjunction with Global Running Month, ASICS introduces the region’s youngest exercise influencer team in South-East Asia, the ASICS ‘Little Reminders’, an adaptation from ASICS Europe campaign, whose mission is to remind adults about how exercise makes them feel rather than how it makes them look.
As children, exercise is instinctive. Young children run, jump, and climb because it feels good. But for adults, the motivation to exercise is all too often focused on aesthetic gain, reinforced by a very serious and regimented exercise routine.
In order to remind adults to move for the positive mental benefits of exercise, ASICS has formed the ‘Little Reminders’, a group of seven and nine-year-olds from across South-East Asia who exercise purely because it makes them feel good.
The ASICS ‘Little Reminders’ have developed the first-ever exercise guide made by children for adults to remind older generations to move for enjoyment and not just performance. The ambassadors will also be taking over the channels of some of the biggest exercise influencers with their workout to help inspire more people to move for the mental uplift.
Yogesh Gandhi, Managing Director of ASICS Asia, said: “Kids move simply because it feels good — no pressure, no goals, just joy. But as we grow up, exercise often shifts from something that uplifts us to something driven by statistics, appearances, or expectations. What should be a mood booster can often end up adding stress.
At ASICS, we believe it’s time to bring the joy back. Our name stands for Anima Sana in Corpore Sano — a sound mind in a sound body — and that’s what movement should support. With the Little Reminder campaign, we’re letting kids do what they do best: remind us that moving for the joy of it is more than enough.”
ASICS Malaysia’s Little Reminders in Celebration of Global Running Month
As part of Global Running Month as well as to amplify the Little Reminders message, ASICS Malaysia invited families and their kids to experience movement in its purest at Perdana Botanical Garden (The Lake Garden), Kuala Lumpur. Held on Sunday, 29 June, 2025, the event welcomed parents, kids, and fitness enthusiasts for a refreshing take on staying active—one rooted in fun, rather than pressure. Participants were introduced to the brand’s first-ever exercise guide created by children, offering a fresh perspective on movement that prioritises feeling good over aesthetics.
“At ASICS Malaysia, we believe that movement should be driven by joy, not pressure, and the Little Reminders campaign is a beautiful testament to that. Watching families and children rediscover the simple pleasure of exercise has been truly inspiring, reminding us that fitness is about feeling good, not just looking good.” shared Boon Tib Soom Nik, Country Manager of ASICS Malaysia.
The energy soared as kids and their parents took part in the Little Reminders Workout, letting go of rigid routines to rediscover the playful side of exercise. The experience culminated in a 3km Fun Run, where families, embraced the moment, running not for speed, but for the sheer joy of it.
“The Little Reminders Workout completely changed how my child and I approach exercise. Instead of focusing on technique or goals, it encouraged us to move with ease and excitement, just like kids naturally do. My child had a blast with the fun activities, and I realised that when I let go of expectations, I enjoyed working out more too. This experience truly reflected what it means to have a Sound Mind and a Sound Body.” shared by Adilla Noraidillina Adilla J.Sam, a former national cyclist and mother to a three-year-old.
Elevate your own fitness journey and join the OneASICS membership program for exclusive benefits and insights at https://www.asics.com/my/en-my/mk/oneasicsmy
To read and follow the Little Reminder’s workout guide visit https://www.asics.com/sg/en-sg/mk/littlereminderssea
Concept Campaign by Golin EMEA.
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