Health

GoodMorning Launches Next-Gen GSure with Medicinal Mushrooms, Ushering in a New Era of Plant-Based Wellness

In response to rising global health awareness, GoodMorning Group, a leader in biotechnology and nutrition, unveiled a breakthrough today: the enhanced GSure formula, powered by its proprietary NevVPro® bioprocessed premix, alongside a new suite of functional nutrition products.

Held under the theme “Redefining the Future: Unlock the Power of Medicinal Mushrooms,” the launch coincided with Parents’ Day and runs from 4–8 June at Sunway Velocity Mall. The event celebrates both innovation and care with the heartfelt message: “Love You Forever.”

GSure Enhanced with NevVPro®: Wellness Meets Innovation

The upgraded GSure formula now includes NevVPro®, a biotechnology-driven blend of:

  • NevGro® (Lion’s Mane Mushroom extract)

  • RespiRemè® (Tiger Milk Mushroom)

  • OriCidum® (Reishi Mushroom)

  • Yeast Beta Glucan

This enhanced formula maintains its high-protein, high-calcium, and high-fiber profile with 28 essential vitamins and minerals, all in a 100% plant-based, lactose-free, and gluten-free formulation.

New Product Line Targets Holistic Health

GoodMorning also introduced four functional products, each tackling specific wellness concerns:

  • NevG Tablets: A blend of Lion’s Mane, Tiger Milk, and Reishi mushrooms, developed over 3 years and supported by five international innovation awards.

  • TMM Ezzence & LMM Ezzence: Essence blends featuring premium mushrooms like Agaricus Blazei and Black Jelly for respiratory and cognitive health.

  • MyVPro RTD: A sugar-free mixed berry juice enriched with Respireme®, OriMili® (Cordyceps militaris), and Palm Tocotrienol for antioxidant support.

Science-Backed Ingredients with Global Recognition

The hero ingredient, NevGro®, boasts over 20 years of scientific research, 11 international innovation awards, and 23 peer-reviewed publications. Other mushroom-based actives, such as RespiRemè® and OriMili®, further underscore GoodMorning’s evidence-based approach to health innovation.

Strategic Partnership & Future Plans

In a pivotal move, GoodMorning signed a Memorandum of Cooperation with Sunway Multicare Pharmacy to co-launch GTSure, a digestive health beverage featuring Gastro-AD®, RespiRemè®, and CaHMB.

GoodMorning also previewed its upcoming Coffee+ functional beverages, co-developed with iconic local brand Kluang Coffee, infusing coffee blends with Tiger Milk Mushroom and other botanicals.

Traditional Wisdom, Modern Convenience

From memory-enhancing Lion’s Mane to respiratory-supporting Tiger Milk Mushroom and stress-relieving Reishi, GoodMorning integrates centuries of Eastern herbal knowledge into modern, accessible wellness products.

“The enhanced GSure formula and new functional products represent a major leap forward in redefining wellness. By unlocking the potential of medicinal mushrooms through cutting-edge biotechnology, we are meeting Malaysian and global evolving health needs while strengthening our position in the nutrition market” said George Lee Kok Gee, Senior National Sales Manager.

The event, attended by top executives including Group Founder Professor Dato’ Dr. Lim Sin Boon, also featured interactive family activities, lucky draws, and a message wall, fostering a warm community atmosphere around the theme of health and family love.

Adib Mohd

Recent Posts

A Toast to Your Hero: Celebrate Father’s Day at Imperial Lexis Kuala Lumpur

This June, Imperial Lexis Kuala Lumpur raises a glass to fathers – the enduring icons… Read More

3 hours ago

From Cookies to Classrooms: Starbucks Raises Over RM100K to Revive Centre for the Deaf

What if your sweet tooth could change lives? Since 2018, Starbucks Malaysia has raised over… Read More

4 days ago

Tous les Jours Expands in Malaysia with New Outlets at Sunway Pyramid and Sunway Velocity

Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les… Read More

4 days ago

Stitch Lands in KL, Disney’s Blue Menace Takes Over Pavilion This School Holiday

Get ready for a school holiday filled with tropical vibes as Pavilion Kuala Lumpur transforms… Read More

4 days ago

Malaysia Gears Up for Southeast Asia’s First Smart City Expo, Here’s Why You Should Care

Kuala Lumpur just flipped the switch on something big. The 100-day countdown to Smart City… Read More

4 days ago

Ejen Ali: The Movie Review, A Next-Level Win for Malaysian Animation

Ejen Ali: The Movie 2 isn’t just a sequel, it’s a bold upgrade that proves… Read More

4 days ago

This website uses cookies.