In response to rising global health awareness, GoodMorning Group, a leader in biotechnology and nutrition, unveiled a breakthrough today: the enhanced GSure formula, powered by its proprietary NevVPro® bioprocessed premix, alongside a new suite of functional nutrition products.
Held under the theme “Redefining the Future: Unlock the Power of Medicinal Mushrooms,” the launch coincided with Parents’ Day and runs from 4–8 June at Sunway Velocity Mall. The event celebrates both innovation and care with the heartfelt message: “Love You Forever.”
GSure Enhanced with NevVPro®: Wellness Meets Innovation
The upgraded GSure formula now includes NevVPro®, a biotechnology-driven blend of:
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NevGro® (Lion’s Mane Mushroom extract)
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RespiRemè® (Tiger Milk Mushroom)
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OriCidum® (Reishi Mushroom)
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Yeast Beta Glucan
This enhanced formula maintains its high-protein, high-calcium, and high-fiber profile with 28 essential vitamins and minerals, all in a 100% plant-based, lactose-free, and gluten-free formulation.
New Product Line Targets Holistic Health
GoodMorning also introduced four functional products, each tackling specific wellness concerns:
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NevG Tablets: A blend of Lion’s Mane, Tiger Milk, and Reishi mushrooms, developed over 3 years and supported by five international innovation awards.
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TMM Ezzence & LMM Ezzence: Essence blends featuring premium mushrooms like Agaricus Blazei and Black Jelly for respiratory and cognitive health.
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MyVPro RTD: A sugar-free mixed berry juice enriched with Respireme®, OriMili® (Cordyceps militaris), and Palm Tocotrienol for antioxidant support.
Science-Backed Ingredients with Global Recognition
The hero ingredient, NevGro®, boasts over 20 years of scientific research, 11 international innovation awards, and 23 peer-reviewed publications. Other mushroom-based actives, such as RespiRemè® and OriMili®, further underscore GoodMorning’s evidence-based approach to health innovation.
Strategic Partnership & Future Plans
In a pivotal move, GoodMorning signed a Memorandum of Cooperation with Sunway Multicare Pharmacy to co-launch GTSure, a digestive health beverage featuring Gastro-AD®, RespiRemè®, and CaHMB.
GoodMorning also previewed its upcoming Coffee+ functional beverages, co-developed with iconic local brand Kluang Coffee, infusing coffee blends with Tiger Milk Mushroom and other botanicals.
Traditional Wisdom, Modern Convenience
From memory-enhancing Lion’s Mane to respiratory-supporting Tiger Milk Mushroom and stress-relieving Reishi, GoodMorning integrates centuries of Eastern herbal knowledge into modern, accessible wellness products.
“The enhanced GSure formula and new functional products represent a major leap forward in redefining wellness. By unlocking the potential of medicinal mushrooms through cutting-edge biotechnology, we are meeting Malaysian and global evolving health needs while strengthening our position in the nutrition market” said George Lee Kok Gee, Senior National Sales Manager.
The event, attended by top executives including Group Founder Professor Dato’ Dr. Lim Sin Boon, also featured interactive family activities, lucky draws, and a message wall, fostering a warm community atmosphere around the theme of health and family love.