POCO, a leading technology brand among young tech enthusiasts, today unveiled POCO F7, setting a new benchmark for flagship performance in its category. As POCO deepens its collaboration with Qualcomm Technologies, Inc., POCO F7 is powered by the recently debuted Snapdragon®️ 8s Gen 4 Mobile Platform, bringing flagship-level power and efficiency to more users. Introducing a bold new look to mark this evolution, POCO F7 Cyber Silver Edition features a Snapdragon®️ logo on the back, symbolizing the fusion of explosive performance with expressive design.
The launch is also highlighted by the debut of Rydr, POCO’s first-ever virtual avatar. Embodying speed, power, and intelligent action, Rydr reflects POCO’s ongoing pursuit of breakthrough performance and deeper engagement with the tech-savvy generation.
“With POCO F7, we’re advancing our commitment to redefine flagship performance by making it accessible to a wider audience. The launch of POCO F7 Cyber Silver Edition – with its distinctive aesthetic – further embodies our vision to connect more deeply with a new generation by blending futuristic style and powerful technology,” said Angus Ng, Head of Product Marketing at POCO Global.
Flagship Power, Intelligent Performance
At the core of POCO F7 is the recently debuted Snapdragon®️ 8s Gen 4 Mobile Platform, built on an all-big-core CPU architecture that enables faster, more efficient processing. With an AnTuTu benchmark score of 2,084,535¹, it achieves over 30% performance improvement² over the previous generation.
To keep this power stable under pressure, POCO F7 features the brand’s most advanced and effective cooling system yet: a 6000mm² 3D Dual-Channel IceLoop System with the biggest Loop Heat Pipe ever used in a POCO device. Supporting this is a 6500mAh (typ) battery – the largest in the POCO F Series. Paired with 90W HyperCharge³, which charges the battery to 80% in just 30 minutes⁴, it delivers extended screen time with minimal downtime. For added convenience, POCO F7 supports 22.5W reverse charging⁵, offering broad compatibility across Xiaomi and other major smartphone brands.
Translating performance into real-world responsiveness, POCO F7 runs on Xiaomi HyperOS 2⁶. On the gaming front, WildBoost Optimization 4.0 brings further gaming enhancements with support for 1.5K Super Resolution and Smart Frame Rate for up to 120FPS in Genshin Impact. Completing the flagship experience is the Surge T1s signal tuner, which enhances cellular performance and boosts Wi-Fi and Bluetooth stability to keep the device reliably connected.
Ultra-Bright, Ultra-Big Display Built to Keep Up
To match its flagship-level performance, POCO F7 features a 6.83-inch 1.5K ultra-bright display that strikes the ideal balance between visual impact and everyday usability. With high brightness, precise touch response, and advanced eye comfort features, it delivers flagship-level clarity, comfort, and control.
For clear visibility even in harsh light, the display reaches 3200 nits peak brightness and covers up to 25% APL, enhancing brightness across a larger screen area without being limited to HDR or SDR content. This is further supported by POCO’s Sunlight Display 4.0, which enhances contrast in real time for vivid, accurate visuals.
Built with both comfort and precision in mind, POCO F7 is equipped with TÜV Rheinland Low Blue Light (Hardware Solution) Certification, TÜV Rheinland Flicker Free Certification, and TÜV Rheinland Circadian Friendly Certification, reducing eye strain even during extended sessions. Paired with 3840Hz PWM dimming, Wet Touch Display 2.0, and an ultra-responsive 2560Hz⁷ instant touch sampling rate, the screen adjusts seamlessly across different use scenarios, whether navigating with damp fingers or responding to fast-paced gaming.
Design That Moves, Build That Lasts
Introducing an all-new design language inspired by speed, POCO F7 channels motion into form while staying grounded in durability. The device features a streamlined surface, a sleek CNC-integrated aluminum alloy frame, and a glass back cover that together create a modern, dynamic look.
At the front, minimal bezels frame the display, achieving a 94.23% screen-to-body ratio², adding to the sense of immersion and visual flow. Complementing this, large-radius curves enhance ergonomics, offering a smooth and comfortable grip. Around the back, a blade-like neon flare camera deco embodies precision and a sense of motion, while a golden-angle tangent line divides the panel for a more balanced, harmonious look.
Blending geometric accents with a futuristic edge, POCO F7 Cyber Silver Edition makes a bold statement. Inspired by the Cyber aesthetic, its mechanical-style overlay and prominent Snapdragon®️ logo above the division embody the raw power driving the device.
Beyond appearance, POCO F7 is engineered to endure. The reinforced structure offers bending resistance rated up to 70kg², reducing impact from accidental pressure. Combined with IP68 dust and water resistance⁸, it’s built to remain dependable across unpredictable environments.
Pro‑Level Photography, Effortless Creativity
Whether it’s fast-paced action or a carefully crafted shot, POCO F7 is equipped with a camera system designed to capture moments with clarity and elevate them effortlessly.
At the heart of it is a 50MP Sony IMX882 main camera with OIS, delivering high-quality images across diverse lighting conditions. Features like UltraSnap and Live Photo further elevate the shooting experience with speed, depth, and motion. When it comes to portrait photography, POCO F7 offers versatile 26mm, 35mm, and 52mm focal lengths, coupled with real light spot feature that gives your background a soft, beautiful blur.
Meanwhile, the new AI function – AI Beautify further enhances image quality by refining tone, clarity, contrast, and brightness levels, bringing out rich detail across all scenes without overprocessing. To support the improved camera experience, the camera interface has also been redesigned for clearer navigation and a smarter user experience.
Product availability
POCO F7 is now available in Malaysia on mi.com and official POCO stores on Shopee and Lazada. POCO F7 will come in three colors, Black, White and Silver, with two storage variants: 12GB+256GB and 12GB+512GB. From now until July 9, customers can enjoy exclusive early bird pricing on these two model variants.
| Product | Variant | Normal Price | Open Sales Promo | Platform |
| POCO F7 | 12GB+256GB | RM 1,799 | RM 1,599 | mi.com | Shopee |
| 12GB+512GB | RM 1,999 | RM 1,699 | mi.com |