Calling all dessert lovers and cat enthusiasts, this National Day season just got a whole lot cuter. Secret Recipe is teaming up with Malaysia’s beloved cat character, Bichi Mao, for a three-month-long celebration that blends cakes, creativity, and collectibles into one delightful experience.
In conjunction with Merdeka, Malaysia Day, and Secret Recipe’s 28th anniversary, the homegrown cake chain is launching its biggest collaboration of the year from 15 August to 15 November 2025, with exciting exclusives available at selected outlets nationwide.
A Proudly Malaysian Collaboration
“At its core, this campaign celebrates local brands and the joy they bring,” said Patrick Sim, Group CEO of Secret Recipe. “Whether you’re drawn in by the iconic cakes or Bichi Mao’s charm, we want this to be a joyful, uniquely Malaysian experience.”
Bichi Mao, the whimsical creation of Olive Yong and Wee Lim, is no stranger to Malaysians who love relatable, expressive cat doodles. “Secret Recipe was part of our childhood,” said Olive. “So to now design their cake boxes, counter stickers, and collectibles with our characters is a dream come true.”
Here’s What You Can Expect:
Cat-tastic Cake Boxes
Bichi Mao will be featured on limited-edition boxes for whole cakes, sliced cakes, and even Platinum cakes, perfect for gifting or just hoarding cute packaging.
Paw-some Store Decor
Visit selected Secret Recipe outlets and you’ll be welcomed by adorable Bichi Mao-themed store makeovers, including decals, standees, and themed cake counters.
Maomi Kids’ Menu
Children can now enjoy meals with Bichi Mao-themed trays, napkins, toppers, and a fun paper crown. There’s even a Panna Cotta dessert available for RM16, exclusive to selected outlets.
Exclusive Freebies (While Stocks Last!)
- Buy any main course to get a Free Sticker Sheet. SR Rewards members will get additional monthly collectible sticker packs (with new designs every month!).
- Spend RM40 and above to redeem monthly rotating merchandise, including postcards, car stickers, and keychains.
- Get a free magnet with every whole cake purchased.
Mao-chandise & Plush Keychains
Three Cat-in-a-Cake plush keychains will be released monthly:
- Mao-cadamia (15 Aug–14 Sep)
- Choco-Mao (15 Sep–14 Oct)
- Mao-Velvie (15 Oct–15 Nov)
Each plush is priced at RM50, or get it for RM28 with two sliced cakes. Stocks are super limited so act fast!
Add-ons for Fans
- Cake Topper Set – RM8
- Enamel Pins – RM18
Whether you’re here for the sweets, the aesthetics, or the nostalgia this is one collaboration you won’t want to miss. Celebrate “sweet mao-ments” with your loved ones and support two proud Malaysian names that know how to bring the aww.
More info: www.secretrecipe.com.my