If you’re looking to upgrade or replace your workout gear for training, running, or daily sports activities, Under Armour’s Most Valuable Player (MVP) Week is the ideal time to do it. Now in its third edition, this celebration rewards members of UA Rewards, Under Armour’s loyalty programme. Whether you’re already a member or new to the community, you can sign up for UA Rewards to unlock exclusive perks and enjoy special rewards from now through 11 September 2025.
“The UA MVP Week is our way of thanking loyal fans and members for their continued support,” said Samantha Lim, Commercial Director of Under Armour Malaysia. “We also invite new customers to join UA Rewards and experience what it means to be a true MVP.”
Under Armour’s MVP Week is underway and runs until 11 September 2025, offering exclusive deals at Brand House locations nationwide. On 16 August, shoppers are invited to a special one-day-only in-store celebration featuring curated activities and surprises. The celebration continues online at www.underarmour.com.my from 18 to 25 August 2025.
Exclusive Gifts for MVP Shoppers
Get rewarded like a true MVP every Friday during Under Armour’s MVP Week. UA Rewards members who shop at Brand House stores nationwide and meet the minimum spend will receive exclusive gifts with purchase. From limited-edition workout accessories to collectibles designed in collaboration with Singaporean artist and designer John Moniker, these Friday-only giveaways are curated to elevate your fitness game with style.
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15 August – Stainless steel cold cup (min. spend RM850)
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22 August – Microfibre towel (min. spend RM550)
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29 August – Waterproof bag (min. spend RM750)
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5 September – Foldable yoga mat (min. spend RM990
Plus, receive a limited-edition Under Armour sticker and iron-on patches with every in-store purchase, while stocks last.
You’re Invited: Celebrate Like an MVP at Sunway Pyramid
On Saturday, 16 August 2025, Under Armour will host a one-day MVP celebration at its Brand House in Sunway Pyramid. Shoppers can enjoy a lineup of fun activities, including retro photobooth and in-store challenges like “Flip the Bottle,” “King of Hammer,” and “Hangman Challenge,” designed to test precision, strength, and endurance. Guests can also enjoy treats from Cabean Coffee and Uncle Jeff Cookies by Jeff Lau, Under Armour Ambassador and ultramarathoner.
Exclusive 30% Discounts on Selected Items During MVP Week
To add on to the celebration, on 16 August 2025, every UA Rewards member can enjoy an exclusive 30% discount on selected items at all Under Armour Brand Houses. From 18 to 25 August 2025, the same offer will be available online at underarmour.com.my, giving members the flexibility to shop from home.
Strike Your MVP Pose and Win with the MVP Week Style Challenge
During MVP Week, which runs from now through 11 September 2025, UA Rewards members and Under Armour fans can strike their best pose at the photo booth in the Under Armour Brand House at Sunway Pyramid for a chance to win exclusive prizes. To participate, simply take a photo in UA gear, post it to both your Instagram Feed and Story, tag @underarmourmy, and include the hashtags #MVPWEEKMY, #UnderArmourMY, and #ProtectThisHouse. Be sure to follow @underarmourmy to qualify for the MVP Week Style Challenge. The most stylish entries could win UA sports shoes, duffel bags, backpacks, or sling bags.
Mark your calendar and join Under Armour MVP Week. If you haven’t joined the UA Rewards loyalty programme yet, visit https://www.underarmour.com.