Eco-Shop, Malaysia’s leading ultra-affordable household retailer, marked the “Satu Senyuman Seribu Makna,” initiative with their biggest community campaign on 20 September 2025 at MAEPS Serdang. The celebration brought together more than 1,000 participants, including children and caretakers from charity homes across Malaysia. In collaboration with the Budimas Charitable Foundation, it was recorded as the company’s largest CSR celebration to date and proof of their commitment to social inclusion, dignity, and community uplift.
Launched as a nationwide initiative in conjunction with Malaysia Day, the “Satu Senyuman, Seribu Makna” campaign aimed to spread joy and foster meaningful connections beyond traditional festivities. It featured exclusive in-store promotions, community outreach activities in partnership with The Budimas Charitable Foundation, and a special appearance by Che Sayang, a beloved homegrown chef and online personality.
In line with the celebration, Eco-Shop achieved an ASEAN RECORDS for the “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities” with participation from charity homes nationwide. The recognition underscored the remarkable scale of the initiative and positioned the campaign as one of the most impactful community efforts organised by the brand.
Jessica Ng, Chief Executive Officer and Executive Director of Eco-Shop Malaysia, stated, “This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve. From the children who smiled a little brighter to the communities who felt seen and included, we are reminded that meaningful impact starts with sincere intention. That is the heart of what this campaign stands for.”
To inspire and uplift children in a meaningful way, Eco-Shop teamed up with beloved local personality Che Sayang, known for his down-to-earth charm and warmth. Throughout the collaboration, they visited charity homes across the country, sharing meals, laughter, and precious moments with underprivileged communities in the spirit of togetherness ahead of Malaysia Day.
The “Satu Senyuman, Seribu Makna” campaign forms part of Eco-Shop’s ongoing CSR roadmap to support vulnerable communities while reinforcing the brand’s larger mission of making lives easier. With more initiatives already in the pipeline, Eco-Shop continues to position itself not only as a household name in affordable retail, but also as a trusted community partner that delivers tangible social value.
“This campaign is just the beginning. As we look to the future, Eco-Shop remains committed to creating more platforms that uplift communities, especially those who are often overlooked. Our goal is not only to provide everyday essentials, but to build a culture of care, connection, and shared progress, one initiative at a time,” concluded Jessica.
For more information on the “Satu Senyuman, Seribu Makna” initiative, follow Eco-Shop on Facebook (EcoShopMarketing), Instagram (ecoshop_my), TikTok (@ecoshopmalaysia), and XHS (eco-shop MY).