Rexona proudly announces its role as the Official Deodorant Sponsor of the FIFA World Cup 2026™, uniting the world’s biggest football stage with Malaysia’s deep-rooted love for the beautiful game. More than just a global recognition, this sponsorship reflects Rexona’s commitment to honouring Malaysian fans, communities, and the football culture that thrives from mamak nights to street-side matches.
Football brings Malaysia to life, whether it’s midnight screenings, futsal sessions with friends, or roaring support for our national stars. Rexona is right there in the mix, celebrating how Malaysians live and love the game, while ensuring fans can stay cool and confident through every adrenaline-charged moment.
To mark this milestone, Rexona is releasing the Limited Edition FIFA World Cup 2026™ Ice Cool Spray, featuring the same trusted formula as the original Ice Cool packs. It delivers 72-hour sweat and odour protection, an instant cooling sensation for lasting freshness and anti-stain technology for confidence both on and off the field. Be it on the pitch, in the stands, or at your go-to mamak, Rexona keeps fans fresh, dry, and unstoppable.
Sherlyn Heng, Head of Marketing at Unilever – Skincare & Deodorant MYSG, shared, “As emotions run high and the heat of the game intensifies, Rexona captures what it means to stay cool when it matters most. Football isn’t just a sport; it’s a culture that unites Malaysians across all walks of life.”
“Through this sponsorship, Rexona shows up not just as a product, but as a true supporter of the passion Malaysians bring to football. We proudly stand alongside our fans, celebrate their passion for the game, and bring a piece of the FIFA World Cup 2026™ closer to home,” added Sherlyn Heng.
Fans can stand a chance to win an all-expenses-paid trip for two worth RM50,000 to experience the FIFA World Cup 2026™ live in the United States, from 11 June to 19 July 2026. To enter, simply purchase any Rexona product at participating stores nationwide.
“As one of the world’s leading deodorant brands, Rexona is committed to helping people move with confidence. Sponsoring the FIFA World Cup 2026™ puts us at the heart of global football, while giving Malaysians a chance to connect with the game they love on the biggest stage of all. We’re excited to see this journey unfold and invite all Malaysians to be part of it. Together, let’s get ready for the fire of FIFA World Cup 2026™,” added Sherlyn Heng.
For more information, visit http://www.rexona.com/my/.