Kuala Lumpur, 13 May 2026 – Malaysians can now experience the excitement of the FIFA World Cup 2026™ up close with Rexona and Clear Men, as both brands bring the tournament directly to fans nationwide through a series of on-ground activations, retail promotions and limited-edition FIFA World Cup 2026™ packs, alongside the launch of new product innovations designed for peak performance and everyday freshness.
In Malaysia, football transcends being just a sport; it is a shared passion that brings people together from watch parties with friends to celebrating every goal as if it were their own. This passion sets the stage for a campaign that brings the energy of the World Cup beyond the screens and into everyday life.
From May onwards, fans can experience the excitement of the tournament through immersive on-ground experiences across key locations. Taking place from 5 to 7 June 2026 at MyTOWN Shopping Centre, the Rexona x Clear Men 3v3 Football Tournament will bring high-energy street football action to fans on-ground, with RM6,000 worth of prizes up for grabs alongside special appearances by local football personalities including Safawi Rasid, freestyle football showcases and interactive fan experiences.
Meanwhile, the Rexona Arctic Station at Bukit Bintang MRT Station from 17 to 19 June 2026 will feature dedicated cooling zones, product trials and football-inspired challenges.
As fans immerse themselves in these high-energy moments, staying fresh and confident becomes essential. In conjunction with FIFA World Cup 2026™, Rexona introduces the new Rexona Men Arctic Rush range, while Clear Men unveils its latest Clear Men Ultra Hydro Boost shampoo – each designed to support men through demanding, active lifestyles.
Malaysia’s heat and humidity can make staying comfortable a daily challenge, where sweat and body heat can lead to discomfort, distraction and visible marks on clothing. The new Rexona Men Arctic Rush range is designed to address this, delivering an instant cooling sensation that helps men stay fresh and at ease. With a cooling effect of up to -20°C, it also features anti-stain protection and up to 72-hour sweat and odour control.
Complementing this, Clear Men’s Ultra Hydro Boost shampoo is formulated with anti-dandruff technology to combat scalp dryness caused by daily stress and environmental factors. It provides 10x scalp hydration and is clinically proven to remove up to 100% dandruff and itch.
A well-hydrated scalp helps maintain a healthy skin barrier, preventing dandruff and itchiness, while a 24-hour long-lasting fragrance keeps men feeling fresh throughout the day.
Ms Farhana Mohd Nasir, Director of Marketing and Customer Strategy and Planning of Unilever Malaysia, stated,
“Football brings out a different kind of energy in people. You see it in the way fans react, celebrate and come together. Through our sponsorship of the FIFA World Cup 2026™, we want to be part of these moments and enhance the joy for Malaysians by bringing it closer to home.”
“At the same time, we understand that these moments can be intense and physically demanding. With Rexona and Clear Men, we are introducing solutions that cater to different needs. We deliver freshness at every stage, from staying cool and dry to keeping the scalp hydrated and comfortable.”
As FIFA World Cup 2026™ approaches, Rexona and Clear Men are just getting started, with more experiences and activations ahead to keep Malaysians engaged, energised, and cool throughout the season.
Follow @rexonamalaysia and @clearmalaysia on social media for upcoming announcements, exclusive content and campaign updates.