Applecrumby® proudly marks its participation at the inaugural Malaysia Brand Day 2026, held from 8 to 10 January 2026 at KLCC. The milestone event also saw the official launch of its all-new Kids Skincare Range.
The expansion reflects the brand’s continued commitment to providing gentle, safe, and science-backed care solutions that support families at every stage of childhood.
During the event, Applecrumby® was recognised by Parenthood Records as Malaysia’s First Patented Totally Chlorine-Free Absorbent Core Diaper brand.
The recognition underscores its pioneering role in advancing diaper safety and transparency.
The recognition reinforces Applecrumby®’s long-standing commitment to innovation that positively impacts parents, babies, and families in Malaysia.
Organised with the support of the Prime Minister’s Office, and officiated by YB Steven Sim Chee Keong, Minister of Entrepreneur and Cooperatives Development, Malaysia Brand Day brings together over 100 Malaysian SMEs and homegrown brands to showcase local excellence and attract international attention.
As one of the selected homegrown brands representing Malaysian excellence at this landmark national event, Applecrumby® reinforced its journey from trusted baby care to holistic family care.
The brand continues to champion safety, comfort, and parental trust across every stage of family life.
Being recognised by Parenthood Records as Malaysia’s First Patented Totally Chlorine-Free Absorbent Core Diaper brand reflects our long-standing commitment to safety, transparency, and product innovation,” said Sean Tan, CEO & Co-Founder of Applecrumby®. “It reinforces our responsibility to deliver products that parents can trust at every stage of their child’s growth, while demonstrating how Malaysian innovation can continue to deliver quality, care, and trust for families.
Launch of Applecrumby® Basic and Special Skincare Range
Founded in Malaysia in 2012, Applecrumby® is a pioneer in gentle baby care. To date, the brand has sold over four billion diapers globally.
The brand is recognised for its rigorous seal of assurance, industry certifications, and award-winning standards. This includes recognition by:
- Forbes Asia 100 to Watch
- Parents’ Choice Awards
- Motherhood Choice Awards
Reinforcing the trust it has earned among families worldwide.
At Malaysia Brand Day 2026, Applecrumby® officially unveils its Kids Skincare Range, combined with Basic and Special Skincare solutions.
The launch marks a natural extension of the brand’s well-established baby-care expertise. It reflects the brand commitment to supporting children through every stage of their growing years.
Specially formulated with gentle, skin-safe ingredients, the skincare range upholds Applecrumby®’s core principles of mildness, safety, and parental reassurance.
This reflects the brand’s long-term commitment to supporting families at every stage of childhood.
From our beginnings in baby care to the launch of our Basic and Special Skincare ranges, our focus has always remained the same — to provide gentle, trustworthy solutions that parents can rely on,” said Jesmine Tan, Co-Founder of Applecrumby®. This showcase is not just about introducing new products, but about reaffirming our commitment to care, comfort, and families at every stage of childhood.
Malaysia Brand Day Limited-Edition Collection Inspired by Local Culture
In celebration of Malaysia Brand Day, Applecrumby® introduces Malaysia-exclusive limited-edition merchandise:
- A specially designed tote bag
- Kuih-inspired wipes packaging
- AirPlus Mini Diapers
The limited-edition designs celebrate local culture and everyday Malaysian moments. They reinforce the brand’s identity as a homegrown brand deeply connected to local families.
Throughout the three-day event, visitors can enjoy interactive games, booth activities, and freebies redemption.
These experiences actively engage families, encourage participation, and create memorable moments for both parents and children.
Parents are invited to bring a small quantity of unused diapers from any brand and exchange them for a complimentary Applecrumby® AirPlus Mini Pack (10 pieces).