Fender Audio® Arrives in Malaysia with ELIE™ Speakers and MIX™ Headphones
Fender Audio®, consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riff Sound Pte. Ltd., makes its CES debut this year.
The brand marks the occasion by launching two flagship products. These include the ELIE™ portable speaker series and the MIX™ headphones.
Unveiled at CES 2026, these releases earned multiple Best of CES honors. They mark Fender Audio’s entry into the premium personal audio market with products designed for performance, versatility, and modern lifestyles.
ELIE™ Speakers
The ELIE™ (Extremely Loud Infinitely Expressive) portable Bluetooth® speaker series reimagines what portable sound can achieve, merging sophisticated design with advanced acoustic engineering. Offered in two configurations: E6 and E12.
Each speaker incorporates integrated subwoofers alongside a groundbreaking Waves SOC implementation, the first of its kind globally.
This innovation delivers commanding, distortion-free audio across an expansive dynamic range. ELIE™ redefines how Digital Signal Processors (DSPs) and System on a Chip (SoC) technology function within speaker architecture.
This innovation delivers superior power efficiency. The result is exceptional volume and acoustic precision that surpasses other portable speakers of comparable size and class.
Designed to accommodate diverse audio lifestyle demands, ELIE™ speakers transcend conventional music playback. Engineered for seamless use at home or on the go, each unit supports up to four simultaneous audio channels. It delivers minimal latency for effortless multi-source mixing.
Connect a Bluetooth device, smartphone, or wireless microphone with ease. Add a wired XLR or 1/4″ input and expand with two additional wireless channels using compatible Fender Audio accessories.
Users can configure ELIE speakers in stereo mode for authentic left- and right-channel separation or synchronize them in multi-mode to create cohesive sound across an entire environment.
MIX™ Headphones
The MIX™ Headphones redefine contemporary music-lifestyle audio through a completely modular architecture that evolves with your sound preferences, aesthetic sensibilities, and daily routines.
The accompanying FWD Tx USB-C transmitter facilitates lossless (LHDC-V), low-latency (LC3), and Auracast™ transmission capabilities, delivering high-performance wireless audio compatibility across any device.
MIX™ is equipped with highly efficient 40mm graphene drivers for powerful, detailed sound. Hybrid Active Noise Cancellation and dual microphones with Environmental Noise Cancellation ensure clear listening and calls. With both wired and wireless playback options, MIX™ delivers clarity, authority, and precision in any setting.
Offering up to 100 hours of battery endurance and modular elements that can be replaced over time, MIX™ is crafted for listeners who demand more than mere playback; they demand potential.
A Partnership Rooted in Innovation
This collaboration sees Riffsound designing and manufacturing a dedicated collection of Fender Audio products that emphasize contemporary aesthetics, sophisticated engineering, and premium sound quality for everyday experiences.
Following its international debut at CES 2026, Fender Audio brings the ELIE™ Portable Speaker Series and MIX™ Headphones to Malaysian audiences, presenting an opportunity to experience its next-generation personal audio ecosystem firsthand.
“Fender Audio represents our commitment to building products that bring exceptional sound and intelligent design to everyday life. It was built to carry Fender’s sonic legacy into the future of listening,” said Mah Chernwei, CEO of Riffsound.
“ELIE and MIX are built for how people listen today – portable, flexible, and deeply personal. With ELIE and MIX, we’re bringing that same craftsmanship and tonal excellence to personal and portable audio, making iconic sound more accessible than ever.”
For full information about the ELIE portable speaker series and MIX Headphones, visit https://fenderaudio.com/.
Availability and Pricing
The ELIE 12 speaker is priced at RM1,899, while the MIX Headphones and ELIE 6 will both be priced at RM1,399. We’re excited to announce that all three of these products will be officially available from March 2026 onwards at online and offline stores.
For more information, please visit https://swap-asia.com/brands/fenderaudio/.
All products mentioned will be available via Fender’s official online stores: