Some partnerships feel inevitable, and this is one of them.
Casio Computer Co., Ltd. has officially entered a two-year partnership with TOYOTA RACING starting in January 2026. The collaboration brings together two iconic brands driven by performance.
At the heart of this collaboration is EDIFICE, Casio’s motorsports-inspired sports watch brand.
It is built for those who know that speed isn’t just measured, it’s felt.
This isn’t about logos on metal. It’s about a shared mindset.
Built on Speed, Powered by Intelligence
Casio’s Purpose: “Through the power to put wonder at hand, bring new levels of joy to lives one by one”, comes alive through EDIFICE.
Designed around the philosophy of “Speed & Intelligence,” EDIFICE captures the thrill of motorsports through bold, aerodynamic designs and materials pulled straight from automotive culture.
Carbon, precision engineering, and sharp detailing echo the same DNA found in high-performance racing machines.
EDIFICE doesn’t chase trends. It keeps pace with them and often laps them.
TOYOTA RACING Shapes the Future at Full Throttle
On the track, TOYOTA RACING stands for relentless evolution. The team pushes advanced automotive technologies to their limits in the world’s most competitive racing environments, all while expanding the joy of motorsports to a global audience.
From innovation born under pressure to victories forged by teamwork, TOYOTA RACING represents the future of racing culture.
That drive aligns seamlessly with EDIFICE’s worldview.
A Presence You Can See on the Track
Throughout the FIA World Endurance Championship (WEC) season, Casio will equip the TOYOTA RACING team with EDIFICE timepieces, putting performance on the wrists of those who live by the clock.
Fans will spot the CASIO and EDIFICE logos positioned around the headlights of the racing cars subtle, sharp, and unmistakably present were focus matters most.
It’s a visual reminder that timing is everything.
Racing Beyond the Track
This partnership goes beyond motorsports. It speaks to a generation that values design, innovation, and purpose-driven brands.
EDIFICE and TOYOTA RACING don’t just race forward; they invite fans, watch lovers, and culture enthusiasts to move with them.
As TOYOTA RACING takes on new challenges, Casio stands firmly in its corner; measuring every second, celebrating every milestone, and proving that true performance never stands still.