UNIQLO, the Japanese global apparel retailer, announces a unique new partnership with Emma Raducanu.
The 2021 US Open champion is Britain’s top-ranked female tennis player and the first British woman to win a Grand Slam singles title since 1977.
Raducanu joins UNIQLO as its newest Global Brand Ambassador and will represent UNIQLO at all tennis tournaments, starting with the Indian Wells Open in the US in March.
Raducanu will join other UNIQLO Global Brand Ambassadors, including tennis icons Roger Federer and Shingo Kunieda, as well as actor Cate Blanchett, to promote the brand’s LifeWear philosophy.
She will help highlight UNIQLO’s focus on excellence, social contribution, and nurturing the next generation. Raducanu will also take part in shaping the design and function of her on-court apparel.
Through these efforts, she will play an active role in representing and advancing the LifeWear vision.
Speaking of the announcement, Raducanu said,
“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”
Commenting on the announcement, Koji Yanai, Group Senior Executive Officer, Fast Retailing, said,
“We are honoured to welcome Ms. Raducanu to UNIQLO as a Global Brand Ambassador. Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination.
Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
As UNIQLO Global Brand Ambassador, Raducanu’s primary role will be to represent UNIQLO and to promote LifeWear internationally through her tennis career.
She will play an active role in designing her on-court apparel and contribute directly to its development.
She will also take part in community-engagement activities worldwide, working with UNIQLO at various coaching events.
These events fall under the UNIQLO Next Generation Development Program for skilled young tennis players and youth from underserved areas.
In addition, she will support communities in need through initiatives such as UNIQLO Peace for All and The Heart of LifeWear.
The UNIQLO Global Brand Ambassador Program
UNIQLO partners with world-leading people to promote its brand and LifeWear globally.
Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement.
They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.
UNIQLO combines the expert professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies to create high-performance apparel.
This approach ensures that its products support elite athletes while also offering greater comfort and functionality for everyday customers.
In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.
In addition to Emma Raducanu, the UNIQLO Global Brand Ambassadors today are Roger Federer (Tennis), Kei Nishikori (Tennis), Shingo Kunieda (Wheelchair Tennis), Gordon Reid (Wheelchair Tennis), Ayumu Hirano (Snowboarding), Adam Scott (Golf), and Cate Blanchett (Actor).