ICE-WATCH Malaysia marks a bold new chapter in its journey with the launch of the Bewatch Chrono collection, a men’s timepiece line defined by precision, presence, and purposeful design. The launch took place at Time Zone Sales and Service Center, Ampang, and welcomed media representatives, key opinion leaders, and valued brand partners. The event was supported by AMP Cafe, adding a refreshing touch to the launch experience. A key highlight of the event was the special appearance by Ice-Watch founder from Belgium, Mr. Jean-Pierre Lutgen, celebrated together with the ICE-WATCH Malaysia team.
The Bewatch Chrono marks ICE-WATCH’s renewed focus on re-engaging its male audience, reaffirming the brand’s core DNA through powerful, technical, and distinctive timepieces designed for modern lifestyles.
BEWATCH CHRONO
The Bewatch Chrono is a refined interpretation of the classic chronograph. Built on clarity and control, the collection delivers a strong wrist presence while maintaining a clean and considered aesthetic.
Designed for everyday versatility, the Bewatch Chrono transitions effortlessly between fast-paced routines and more understated moments. Every detail is intentional — from its structured dial layout to subtle colour contrasts — achieving impact through quiet confidence rather than excess.
More than a timepiece, the Bewatch Chrono reflects a mindset: for men who value precision, purpose, and effortless style.
Designed for versatility and impact
Available in six SKUs, the collection explores a range of colour expressions, from classic monochromes to bold, contemporary tones. Each model features contrasting sub-dials and refined details that add depth and visual interest to the wrist.
Powered by a reliable Miyota movement, the Bewatch Chrono ensures consistent performance. A polyamide (PA+) case paired with a silicone strap offers durability with lightweight comfort. Finished with an ardilllon buckle for a secure, it is designed for everyday ease with a secure and confident feel.
A Global Brand with a Strong Malaysian Presence
Founded in Bastogne, Belgium in 2007, ICE-WATCH has grown into a globally recognized watch brand, known for its colourful, optimistic, and innovative approach to accessible timepieces. Today, the brand is present in over 55 countries, offering a diverse range including silicone, steel, digital, smart, and Swiss- made watches.
In Malaysia, ICE-WATCH is exclusively distributed by Time Zone Sdn. Bhd., the watch division of the HABIB Group. A longstanding pillar of Malaysia’s watch community, Time Zone currently operates 10 stores nationwide and maintains a strong digital presence, making contemporary and luxury timepieces easily accessible to Malaysian consumers.
The launch concluded with a product experience session, allowing guests to explore the Bewatch Chrono collection up close to experience the brand’s latest vision firsthand, followed by the HABIB Group Raya Open House celebration.
Built for men. Time for Bewatch.