ICE-WATCH Malaysia hosted the launch of its latest watch collections at Vernakular Store. The collections included ICE smart TKS 2.0, Chouchou, and ICE Mimi. The event marked another milestone for the brand’s presence in Malaysia.
The event was graced by Dato’ Sri Meer Habib, owner of ICE-WATCH Malaysia and Time Zone Sdn. Bhd., alongside invited media, KOLs, and brand partners.
The exclusive launch showcased ICE-WATCH’s continued evolution at the intersection of design, innovation, and lifestyle. It reinforced the brand’s commitment to offering stylish and accessible timepieces for modern consumers.
ICE-WATCH Malaysia of Smart Technology Meets Watchmaking Elegance
Leading the launch was the ICE smart TKS 2.0, a true smartwatch crafted with a watchmaker’s sensibility.
Designed for everyday versatility, it allows users to make calls, check messages, monitor daily activity, and track heart rate; all while maintaining a refined aesthetic.
Featuring a responsive touchscreen and customizable dials, the ICE smart TKS 2.0 adapts seamlessly to different tastes, styles, and occasions, combining elegance with performance in a jewel-like form.
A Fashion Statement Reinvented
Also unveiled was Chouchou, ICE-WATCH’s contemporary ring watch that reimagines timekeeping as a fashion jewel.
With its delicate case, clean dial, and stretchable stainless-steel band, Chouchou enhances every movement with effortless sophistication.
Whether worn alone or stacked, it delivers a bold, modern, and fashion-forward statement.
ICE-WATCH Malaysia, Minimalism in Its Purest Form
Completing the trio is ICE Mimi, a minimalist timepiece defined by its sleek, ultra-thin profile.
Elegant, light, and delicately refined, ICE Mimi subtly enhances the wrist with understated modern charm, perfect for those who appreciate simplicity with character.
A Global Brand with a Strong Malaysian Presence
Founded in Bastogne, Belgium, in 2007. ICE-WATCH has grown into one of the world’s most recognizable and accessible watch brands.
Known for democratizing stylish, high-quality watches through colour, optimism, and innovation, the brand is today available in over 55 countries worldwide, offering a diverse portfolio that includes silicone, digital, connected, and Swiss-made watches.
In Malaysia, ICE-WATCH is exclusively distributed by Time Zone Sdn. Bhd., the watch division of the Habib Group.
A longstanding pillar of Malaysia’s watch community, Time Zone currently operates 11 stores nationwide and maintains a strong digital presence, making contemporary and luxury timepieces easily accessible to Malaysian consumers.
The launch event concluded with an intimate product experience session, allowing guests to explore the collections up close and celebrate ICE-WATCH’s vision of blending fashion, emotion, and technology for today’s lifestyle-driven generation.