Kuala Lumpur, 09 July 2026 — Ice-Watch Malaysia proudly announces the launch of BEWATCH 2 Automatic, the brand’s first-ever automatic watch collection, marking a significant milestone in Ice Watch’s evolution and reinforcing its ambition to reconnect with the modern men’s watch segment. As a globally recognized Belgian watch brand, Ice-Watch has built a strong reputation through its bold designs, vibrant colours, and contemporary approach to watchmaking. Over the years, iconic collections such as ICE Smart, ICE Generation, ICE Power, and ICE Steel have captured the hearts of watch enthusiasts worldwide.
With the introduction of BEWATCH 2 Automatic, Ice-Watch returns to its roots while embracing a new direction — combining its signature bold identity with mechanical authenticity, technical craftsmanship, and a more mature masculine appeal.
BEWATCH 2 AUTOMATIC: MECHANICAL AUTHENTICITY MEETS BOLD DESIGN The new BEWATCH 2 Automatic represents Ice-Watch’s first step into automatic watchmaking, bringing together traditional craftsmanship and the brand’s distinctive contemporary style.
Powered by an automatic movement, the collection celebrates the beauty of mechanical watchmaking, where precision engineering and watchmaking passion come together. Designed for those who appreciate statement timepieces, BEWATCH 2 Automatic delivers a powerful wrist presence with its impressive 48mm case size and bold aesthetic.
Available in three distinctive references, the collection features carefully selected specifications including 3 ATM water resistance, mineral glass, a screwed case back, and a durable 22mm PU strap, offering a balance between technical performance, comfort, and everyday versatility.
A NEW ERA FOR ICE-WATCH
More than just a new product launch, BEWATCH 2 Automatic represents a new chapter for Ice-Watch — one that celebrates the brand’s heritage while looking confidently towards the future. Inspired by the elements that made Ice-Watch iconic — bold colours, impactful designs, and innovative materials — the new collection introduces a stronger and more sophisticated direction for men who seek individuality and character in their timepieces.
With BEWATCH 2 Automatic, Ice-Watch continues to expand its watchmaking journey by offering accessible yet distinctive mechanical watches that reflect confidence, creativity, and personal style. The BEWATCH 2 Automatic Collection is now available at selected Ice-Watch boutiques, Time Zone outlets, and official online platforms.