Events

Feel The Float in Every Run! The New FILA FLOAT Sneakers Power Everyday Active Lifestyles

Putrajaya, 25 April 2026 – Making running more enjoyable and accessible for all, FILA introduces its latest FILA FLOAT Collection, a running sneaker designed with comfort at its core, powered by SKYFOAM LITE cushioning and breathable Ortholite insoles to deliver a smooth and effortless run for all levels. This latest collection was showcased at the first-ever FILA Fun Run in Malaysia.

The event drew over 1,300 participants who came together to celebrate fitness, wellness and community spirit. Joining the FILA Fun Run are two celebrities who embody the balance of health, fitness and wellbeing, Amelia Henderson and Amir Ahnaf. They interacted with participants and shared tips on how running can be seamlessly incorporated into daily life for both mental and physical well-being. Emphasizing the importance of moving at her own pace and embracing running as a simple yet effective way to stay healthy, Amelia Henderson shared,

“Staying active has always been an important part of my lifestyle, whether it’s going for a run, working out or simply keeping myself moving throughout the day. It helps me stay fit and maintain a healthy, balanced lifestyle. The new FILA FLOAT MAX 2.0, featuring SKYFOAM LITE, offers cloud-like cushioning and all-day comfort, allowing me to stay both stylish and comfortable every day.”

Known for his active lifestyle, Amir Ahnaf shared,

“Consistency is really important to me. I need a shoe that can keep up in terms of comfort, stability and support. The FILA FLOAT E7 4.0 delivers that balance, which its TPU Stable Ring helps maintain control stability, while the breathable 3D Engineered Mesh and Ortholite insole keep my feet cool and supported on longer runs. The SKYFOAM LITE provides responsive cushioning, which is a real game-changer for comfort. At the same time, it looks clean and stylish, making it perfect for everyday wear.”

During the FILA Fun Run, participants were immersed in a series of fun-filled interactive activities. Participants were invited to complete three designated missions, exploring and trying out the FILA FLOAT Collection Zone, taking part in the “Test Your Speed” challenge, and striking a pose at the Interactive Photo Booth to redeem a Limited Edition FILA FLOAT Embroidery keychain.

The event also received an overwhelming response from brands such as Insta360, Spritzer, Munchy’s Oat Krunch, CHAGEE and Lancôme, alongside venue sponsor IOI City Mall, reflecting strong support for active lifestyle initiatives in Malaysia. 

Building on FILA’s tradition of blending performance heritage with modern innovation, the FILA FLOAT Collection is inspired by the concept of ‘Feel The Float In Every Run.’Designed for runners who seek both style and substance, it features SKYFOAM LITE cushioning and Ortholite insoles across the range, each model crafted to support different running needs and lifestyles.  Available in new colourways beige and black with two distinct options: 

  • FILA FLOAT MAX 2.0 – Ideal for light runs and everyday movement. Designed for a smooth, stable ride with a rolling sole structure, breathable mesh for all-day comfort and a grippy outsole for added support across daily routines.
  • FILA FLOAT E7 4.0 – Built for consistent runners, offering a more stable and responsive ride with added structure and control. Supported by a TPU Stable Ring and breathable 3D Engineered Mesh, it is designed for longer runs and more intensive training.

Embark on your active lifestyle with the new FILA FLOAT Collection today! The collection is now available at any official FILA stores and FILA online. For more updates, follow @filasoutheastasia and @fila.malaysia, and share your moments using #FILA #FILAMY #FILASEA #FILAFUNRUN2026.

Ezzatie Najwa

Recent Posts

Abang Minyak Hitam Jalanan Gets His Lorry

While the rest of the world is distracted by courtroom drama and billionaire feuds, a… Read More

2 days ago

Horizon Watches Unveils The Nemolithic — Where Time is Carved in Stone

Independent watchmaker Horizon Watches proudly announced the launch of the Horizon Nemolithic, a bold evolution… Read More

2 days ago

Cooler Destinations, Hotter Demand: Getaways to Escape the Heat and How to Plan Them More Smartly

Earth is heating up: Experts project that 2026 is likely to be among the four… Read More

2 days ago

The Financial Jump Scare: Why Malaysian Brides are Ditching 1,000-Pax Weddings in 2026

If your timeline looks like mine, it’s currently a battlefield of wedding spreadsheets and hidden… Read More

2 days ago

IKEA’s 30th Anniversary: 30% Off Meatballs & 90s Vibes

If you haven't seen the blue-and-yellow flood on your social media feed, you’re missing out… Read More

2 days ago

Stop Spending RM1,000 ChatGPT is the New Viral Color Analyst

In the era of "main character energy," we all want to look our best, but… Read More

2 days ago

This website uses cookies.