Events

FILA’s Fun Run Takeover Debuting the FLOAT Collection in a High-Energy “Cloud-Walk” Experience

FILA is officially entering its effortless era with the new FLOAT Collection, a lineup designed to turn your daily run into a literal cloud-walk. Engineered with SKYFOAM LITE and Ortholite tech, these sneakers serve pure “walking on clouds” energy for pros and casual joggers alike.

The FILA Float collection recently debuted at Malaysia’s first-ever FILA Fun Run, proving you don’t have to sacrifice your “fit-check” for high-performance comfort.

The Ultimate Warm-Up: Zumba Party Vibes

To start the day, a high-key Zumba session kicked things off with pure hype. Forget a basic warm-up—this was a full-on pre-run dance party that traded morning yawns for winner energy, getting everyone primed to slay the track.

Over 1,300 fans turned the FILA Fun Run into a massive movement, celebrating health and community. The event hit “peak wellness” as icons Amelia Henderson and Amir Ahnaf shared how running serves as their ultimate mental health hack. It wasn’t just a race; it was a masterclass in making fitness a seamless part of your daily aesthetic.

The Main Event: Meet, Greet and Trivia Flex

Post-race, the energy shifted into celebratory mode with an exclusive meet-and-greet featuring Amir and Amelia. The highlight was a high-stakes Q&A session where fans got to grill the stars.

Two lucky participants proved they were the ultimate stans by nailing the trivia questions. Their reward? The ultimate flex: walking away with a fresh pair of kicks from FILA’s latest drop.

The Brand Crossover: A Total Festival Fever Dream

The FILA Fun Run was a total fever dream of interactive experiences. The event featured a stacked crossover lineup, including Insta360, Spritzer, Munchy’s, CHAGEE, and Lancôme.

The finish line was only the beginning. Brands kept the adrenaline high with top-tier activations, from high-stakes lucky draws to interactive games serving major festival energy. Participants weren’t just running for medals; they were playing for the loot. After completing challenges, runners claimed rewards that served as total style upgrades, making every drop of sweat worth it.

Feel The Float
The atmosphere was so electric that any post-run exhaustion vanished in a blink. FILA is serving a major heritage flex with the FLOAT Collection, perfectly blending high-performance tech with a “streetwear-meets-track” aesthetic.

True to the “Feel The Float” mantra, these sneakers pair high-tech cushioning with a “cloud-walking” experience tailored to every lifestyle. The collection just dropped in sleek Beige and Black colorways, offering two distinct silhouettes to match your specific daily vibe.

Ezzatie Najwa

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