Food

Grab Unveils 13 AI-Powered Experiences at GrabX 2026 as Southeast Asia’s Intelligent Everyday Guide

Jakarta, Indonesia, April 8, 2026 — Grab today launched 13 AI-powered experiences at GrabX 2026, its annual product showcase, upgrading its superapp experience to serve as an intelligent everyday guide for millions across Southeast Asia.

Grab

Philipp Kandal, Chief Product Officer of Grab said,

“As a product builder, I believe AI should work the hardest for the people who need it most. I’m excited that the products we are launching today at GrabX are like having a smart companion by your side.

Whether you’re a consumer who just wants a chatbot to choose your lunch, a merchant who needs to monitor multiple shops remotely, or a driver getting hands-free voice advice — we want the Grab app to be the Everyday Guide that handles the manual tasks, so you can focus on your day.”

The 13 products launched at GrabX serve as Everyday Guides to Local Life, Effortless Travel and Business Empowerment.

For consumers, Group Ride makes it easy for up to four people to share a vehicle by coordinating pickups and split payments, while GrabMaps for Consumers makes daily transit more convenient by helping users find nearby amenities like EV chargers and parking spots, and even providing indoor maps to navigate malls and buildings.

For travellers, features like Personalised Travel Experience and Discover reduce the hassle of travelling, helping consumers get through the airport easily with reminders on flight updates or arrival card requirements, and surfacing local food reviews and recommendations.

For Grab’s merchant- and driver-partners, there are new features for Business Empowerment.

Merchant-partners can use tools like Virtual Store Manager and Cloud Printer that use hardware to automate their stores’ manual workflows using AI-powered computer vision to monitor hygiene and foot traffic, and automatically sync food orders between front counters and back kitchens.

Grab

Driver-partners can use a chatbot, Driver AI Assistant, as a smart companion to get real-time advice that helps them drive more efficiently and grow their daily earnings.

The products are powered by the Grab Intelligence Layer, the company’s AI infrastructure built on insights from 20 billion rides and orders. It turns real-world signals  like how rain impacts traffic or real-time activity in a merchant’s shop  into useful features that simplify decisions and automate manual tasks.

FOR LOCAL LIFE: Smarter everyday choices, powered by AI

Being an Everyday Guide is about helping you get through city life more easily and reducing the mental load of everyday decisions:

  • Group Ride helps you save up to 40% on your fare compared to riding alone if you and your fellow riders are on similar routes. Grab’s AI sequences the entire trip intelligently to be most efficient, and each passenger’s fare is calculated based on factors such as the distance they travel, as well as traffic conditions and time taken on their route. Share a ride any way you want  from different pick-up points to the same destination, or from the same destination to different pick-up points. We’ll soon be adding a Waiting Room feature that will allow everyone in the group to see who’s ready and track the vehicle’s progress in real time.
  • Grab More tackles a common dilemma: you’re craving something different from your partner, but placing two separate orders means paying two delivery fees. With Grab More, you can add another nearby merchant to your order before or after checkout with no extra delivery fee, no minimum order and no small order fee. AI arranges for the orders to arrive in sync.
  • Grab AI Assistant is your personal AI concierge, built by integrating leading AI models with Grab’s deep understanding of our users’ habits and preferences. The goal is simple: reduce the mental load of daily life and help you get things done. Planning a team celebration? Just tell Grab AI Assistant your group size, preferences, and dietary restrictions, and it will surface restaurant recommendations and make a booking — all in one conversation. The Assistant provides recommendations for both food delivery and dining out. Stocking up for the week? Use the Grab Shopping Agent to skip the item-by- item search. Send a photo, a voice note, or a typed list, and it builds a ready-to-checkout cart, searching across multiple merchants, with smart substitutions included.
  • GrabMaps for Consumers: Most maps tell you how to get somewhere. GrabMaps helps you decide when to leave, how to get there, and what to do when you arrive. The Journey Planner integrates with your calendar, predicts your destination based on your Grab trip history, and lets you compare travel options side by side pickup ETA and price for a Grab ride versus toll fees and ETA if you drive yourself. Real-time parking
    availability, EV charger locations, and public transport schedules mean you arrive prepared, not scrambling. Inside malls and buildings, indoor navigation guides you to the exact shop or entrance you need. And with Custom Voice, you can clone your own voice or another voice you love for turn-by-turn directions, because getting there should feel personal.
  • Cash Loan brings responsible, accessible credit to consumers who need it most including the millions across Southeast Asia who are new to credit or have limited financial history. Using first-party Grab data and AI-powered underwriting, eligible users can select a loan amount, customise a repayment plan that fits their budget, and receive a decision in seconds, all within the Grab app. No paperwork, no waiting, no more stress when unexpected expenses arise.

FOR BUSINESS EMPOWERMENT: Tools to scale on your own terms

For Grab’s merchant- and driver-partners, the Intelligence Layer is now moving beyond the screen and into the physical world, meeting them where their businesses actually run. These tools put enterprise-grade AI capabilities into the hands of Southeast Asia’s everyday entrepreneurs.

  • Virtual Store Manager transforms existing CCTV hardware into a smart operations layer. AI-powered computer vision monitors store hours, hygiene standards, and staffing levels, sending instant alerts to owners if issues arise. It also analyses queue lengths, foot traffic, conversion rates and more, giving multi-outlet merchants actionable business intelligence without being on-site.
  • Cloud Printer eliminates the manual handoff of an order between front counter and back kitchen that often results in missed orders and delayed pickups. Orders auto-print the moment they arrive, and kitchen staff scan a QR code on the printed ticket to trigger pickup once the food is ready. The printer also automatically pauses the merchant’s store on the Grab app if no activity is detected for a set time, preventing orders to closed stores.
  • Tap to Pay turns GrabMerchant-enabled smartphones into a contactless payment terminal — no special hardware, no complex setup, and no lengthy onboarding. Merchants can start accepting cards and QR payments in minutes, straight from the GrabMerchant app.
  • Driver AI Assistant gives driver-partners an always-available smart companion that guides them on how to drive more efficiently and earn more. Drivers can speak to it, asking for advice on Grab’s policies, or assistance with common tasks, like sending their passengers a message. It’s AI that works as hard as our driver-partners do, so they can focus on the road ahead.

Early Access Programme

GrabX 2026 also marked a milestone for Grab’s Early Access Programme, which has grown to 200,000 users since its launch at last year’s event.

The programme allows users to see our latest features, become testers, and provide feedback to help make new products better. This group has contributed 4,000 feature improvements that have shaped the Grab experience today.

Grab announced a new “shake and share” feature that lets users submit feedback instantly by shaking their phone. To join, register on the GrabX website.

Visit Inside Grab, our corporate blog, for more information on our latest products and features.

Ezzatie Najwa

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