Coffee lovers in Malaysia are invited to embark on a unique Italian coffee journey as Lavazza, in collaboration with aura+, officially launches the Lavazza Pop Up Shop at Mid Valley Megamall, Centre Court, Ground Floor. Running from 22 to 28 June 2026, the week-long activation combines authentic Italian coffee culture with modern lifestyle innovation.
The VIP launch event welcomed distinguished guests and partners, including representatives from Lavazza Asia, AEON Retail Malaysia, the Embassy of Italy, the Italian Chamber of Commerce, Dankoff Coffee Specialist, AIT Fine Food, members of the media, and content creators. The event was officiated by Mr. Philip Ng, Sales Director of Lavazza Asia, and marked the official launch of Lavazza’s latest capsule collection, Tales of Italy Roma and Tales of Italy Napoli.
The launch also highlights the collaboration between Lavazza and the aura+ Java One Capsule Coffee Machine, bringing together world-class Italian coffee and contemporary lifestyle technology. Visitors can enjoy an exclusive promotional bundle priced at RM499 (RRP RM907), which includes the aura+ Java One Espresso Coffee Machine and 8 boxes of Lavazza capsules.
An Immersive Coffee Experience
The Lavazza Pop-Up Shop offers visitors more than just product showcases. Guests can enjoy a complete coffee experience featuring:
- Coffee tastings and specially curated Coffeetails prepared by professional baristas
- Exclusive promotions on Lavazza capsules, coffee beans, ground coffee and instant coffee
- An Instagram-worthy photo wall inspired by Italy’s coffee culture
- Exciting purchase-with-purchase rewards and giveaways
Special Promotions
- Purchase 3 boxes of capsules (or spend RM60 and above) and receive a collectible Lavazza keychain
- Purchase 5 boxes of capsules and receive a Lavazza assorted capsule pack
- Purchase 8 boxes of capsules (or spend RM160 and above) and earn a chance to participate in the Spin the Wheel
The launch of the Tales of Italy collection reflects Lavazza’s commitment to celebrating the rich traditions and regional coffee cultures of Italy while making authentic Italian espresso experiences more accessible to consumers. Coffee enthusiasts, casual coffee drinkers, and lifestyle seekers alike are invited to discover this immersive experience where coffee meets modern living.
Don’t miss this exciting opportunity to explore the flavours, stories and traditions of Italy with Lavazza and aura+ at Mid Valley Megamall.