Basketball fans in Malaysia have a new reason to celebrate the global rise of Skechers Basketball, as New York Knicks star forward OG Anunoby (@oanunoby) powers his way into the history books by becoming the first player ever to win an NBA Championship while wearing Skechers Basketball footwear.
Fresh off a spectacular playoff run and Finals victory, Anunoby delivered standout performances on basketball’s biggest stage while competing in Skechers’ high-performance basketball footwear throughout the postseason, marking a major milestone for the brand just three years after entering the basketball category and further strengthening its presence at the highest level of the sport.
“Skechers has been an exceptional partner on this journey,” said OG Anunoby, now a two-time NBA champion.
“I feel like I’m part of the family after only a year together. They truly put care into building footwear that meets my needs. They know I often switch things up mid-game, so having a consistent flow of options helps keep me comfortable and confident on the court. Most meaningful was the ‘NYC Blue’ PE I wore during Game 4 that was a nod to the City, my team, and most importantly, the best fans anyone could ask for.”
Throughout the playoffs and Finals, Anunoby also generated buzz among fans with a series of exclusive Skechers Basketball Player Edition (PE) designs that reflected key moments from his championship journey. Highlights included the SKX Nexus™ “Euro” PE, SKX Reign™ “Foreman” PE, as well as the SKX Nexus™ “NYC Blue” PE in bold blue and orange colourways.
“Skechers Basketball has been on the court for three seasons with a roster of players in the league – including superstar OG Anunoby,” said Michael Greenberg, President of Skechers.
“A force to be reckoned with in the regular season, through the playoffs, and especially that heroic Game 4 finisher and key fourth-quarter points, OG has driven awareness and excitement for Skechers Basketball and our position in this sport. Delivering a game that continues to surprise, OG embodies the spirit of not only Skechers Performance but the entire philosophy of Skechers as The Comfort Technology Company. It’s too early to share specific details, but we do have a signature shoe in the works. Anyone, anywhere who wants to play like OG knows they need Comfort That Performs.”
While the PE styles worn by OG are not available in Malaysia, basketball fans in the region can still experience the same performance-driven innovation through the locally available Skechers Basketball range, including the Skechers Basketball®: SKX NEXUS™ and the Skechers x Joel Embiid collection, available at 1 Utama Shopping Centre, Pavilion Bukit Jalil, Pavilion KL, Suria KLCC Mall, and The Exchange TRX Mall.
Designed with ultimate comfort and high-level performance in mind, both models feature a breathable, durable mesh upper, 5GEN® Foam midsole cushioning for responsive energy return, a torsion plate for added stability, a durable Goodyear® Performance Outsole that enhances traction on the court, a Skechers Move Foam™ insole for extra comfort, as well as a padded collar that provides ankle support and a secure heel lockdown.
Skechers Basketball®: SKX NEXUS™
Skechers x Joel Embiid
Building on these shared performance technologies, the SKX NEXUS™ also comes with a lightweight, low-top lace-up design and a strategically engineered forefoot traction pattern for precise, quick cuts, while the Skechers x Joel Embiid model incorporates a patented Skechers Arch Stability® sock liner with podiatrist-certified arch support and a low-top lace-up construction for secure, comfortable performance.