Grab Malaysia successfully brought football fans together through “Jom Lepak, Tengok Bola – Bersama Grab x WhiteButter KL,” a four (4)-day World Cup watch party that transformed WhiteButter KL into a lively community hub where fans gathered to celebrate football, enjoy exclusive dining rewards and support local merchants.
Held across 15, 16, 19 and 20 July 2026, the initiative reflects Grab’s commitment to creating meaningful offline experiences that connect communities while helping merchant-partners attract new customers and increase dine-in traffic during one of the world’s biggest sporting events.
Beyond simply screening football matches, Grab curated an engaging experience that combined food, entertainment, rewards and community interaction, demonstrating how the platform continues to support merchants beyond everyday transactions.
Fans celebrating together during the match
Fans also stood a chance to win official FIFA World Cup jerseys alongside Grab Dine Out vouchers through Grab’s social contest.
The event showcased how Grab combines digital rewards with real-world experiences. Participants enjoyed a series of exclusive promotions designed to enhance the matchday experience while encouraging diners to support local businesses through Grab Dine Out.
These included:
- Flash Deals – Up to 20% off selected menu items
- Instant Deals – An additional 20% off (capped at RM8) on top of WhiteButter KL’s existing 15% Instant Deal, offering guests greater savings
- Book a Table – Customers who reserved their seats through Grab Dine Out received 150 GrabCoins with every successful booking, allowing fans to secure their viewing spots while enjoying added rewards.
Diners gathered over great food and football, unlocking added value through Grab Dine Out’s exclusive deals, discounts and booking rewards.
By integrating in-app promotions with an on-ground community activation, Grab made it easier for football fans to discover, book and dine with a merchant-partner like WhiteButter KL, enabling them to enjoy greater value.
The initiative also highlighted how Grab’s ecosystem can help merchants capitalise on major cultural moments by driving footfall, increasing visibility and encouraging repeat patronage through platform rewards and exclusive offers.