Pop Meals, one of Malaysia’s home-grown food brands, is proud to announce a major milestone in its journey: the official Halal certification of the Pop Meals brand. The certification was celebrated at a special Halal Certification Ceremony held at Pop Meals’ Pantai Hospital outlet on Thursday, 9 July 2026, officiated by high-ranking officials from the Department of Islamic Development Malaysia (JAKIM).
The ceremony marks an important step forward for Pop Meals as it continues to grow its presence across Malaysia while strengthening customer trust. The event was attended by representatives from JAKIM together with Pop Meals’ leadership team, including Director Nursuriani Binti Tajul Azhar, Halal Quality Manager Syahida binti Wahid Udin, and Halal Executive Ainna Sofia Zamri.
Founded in 2021 with its first outlet at DPulze Cyberjaya, Pop Meals has grown from a young Malaysian food startup into a proudly homegrown brand with 87 outlets across Klang Valley, Melaka, and Johor. The company is on track to reach 100 outlets later this year, reflecting strong demand from Malaysian consumers for affordable, convenient, and familiar meals.
The Halal certification comes at a meaningful time for Pop Meals as it scales up operations to support its expanding outlet network. Alongside the brand, the central kitchen is now officially Halal certified, powered by a strict Halal Assurance System (HAS) that guarantees 100% traceability of raw ingredients from kitchen to outlet.
“This is a very proud moment for Pop Meals and for our entire team,” said Nursuriani Binti Tajul Azhar, Director of Pop Meals. “We started as a Malaysian brand with a simple mission: to make good, familiar meals more accessible to more people. Receiving Halal certification is an important milestone because it gives our customers even greater confidence in the food we serve every day.”
Pop Meals has always positioned itself as a proudly Malaysian brand. Since its beginning, the company has focused on serving meals that Malaysians know, love, and enjoy regularly, while making them convenient and affordable for modern lifestyles. Today, Pop Meals employs a team made up of more than 91% Malay team members, many of whom work across its HQ, operations, quality, and support functions.
To celebrate this milestone, Pop Meals is launching an “Up to 55% OFF” promotional campaign, giving customers across Malaysia the opportunity to enjoy their favourite meals at special prices. The campaign reflects the brand’s commitment to making quality meals more affordable and accessible for the everyday Malaysian customer.
As part of the celebration, Pop Meals also hosted a special “Day of Giving Back” at its Pantai Hospital outlet on Thursday, 9 July 2026. On this day, hospital frontliners, staff, and nurses will
be invited to pick up 555 free Mac n Cheese meals as a token of appreciation for their dedication and service to the community.
“Our Pantai Hospital outlet is a meaningful location for this ceremony because it allows us to celebrate together with the people who serve the community every day,” said Nursuriani. “We are especially happy to give back to hospital frontliners, staff, and nurses with 555 free meals on the same day as our Halal certification ceremony.”
Pop Meals’ Halal Quality Manager, Syahida binti Wahid Udin, and Halal Executive, Ainna Sofia Zamri, have played important roles in establishing the Internal Halal Committee (IHC) and driving the Halal competency training across the wider team. Their work, together with the commitment of the wider Pop Meals team, has helped the brand achieve this important certification while preparing the business for further expansion.
Looking ahead, Pop Meals aims to bring Malaysian classic meals to more customers not only in Malaysia, but also across Southeast Asia and beyond. The company has entered into joint ventures with local powerhouse retail conglomerates as part of its regional growth strategy, combining Pop Meals’ food brand and operating model with strong local partners in new markets.
As Pop Meals moves closer to its 100-outlet milestone, the Halal certification represents more than an operational achievement. It reflects the brand’s Malaysian roots, its commitment to trust and quality, and its ambition to make Malaysian meals loved by customers across the region.
“We are grateful to JAKIM, our team members, our partners, and our customers for being part of this journey,” added Nursuriani. “This milestone motivates us to continue growing Pop Meals with pride, responsibility, and a deep respect for the customers and communities we serve.”