KUALA LUMPUR, 3rd July 2026 – Kevin and the crew are stepping out! First Pride — Malaysia’s #1 chicken nugget brand is marking its first-ever brand collaboration, and it has found the perfect partner in Big Boss HSP, the homegrown eatery that first brought Australia’s cult-favourite Hot Snack Pack (HSP) to Malaysian supper tables. Together, they’re dishing out Together Lagi Best: a limited-time, co-created menu built for cravings, crews and the kind of late-night lepak that turns a hangout into a whole event.
Here’s the thing about snacking: it was never really about the food alone. It’s the supper runs, the “eh, jom lepak” texts, and the mid-match munchies when everyone’s crowded around one screen.
And with football fever sweeping the nation, those cravings are hitting harder and louder than ever. So who better to bring the crunch than two brands that live and breathe snacking culture? First Pride’s crispy, crave-worthy favourites, say hello to Big Boss HSP’s legendary loaded plates. Match made in supper heaven.
“This is a huge moment for us — our very first brand collaboration, and we knew it had to be with someone who gets snacking the way we do,” said Freddie Wong, Marketing Director, Tyson Foods Malaysia.
“At First Pride, we believe Fun Comes First and there’s nothing more fun than great food shared with your favourite people. Together Lagi Best is exactly that, served extra crispy.”
So, what’s on the table? Three co-created dishes, each one starring a First Pride Buddy and giving Big Boss HSP’s signature HSP experience a crispy new twist:
The queen of crispy takes centre stage | First Pride Crispy Chicken Katsu and golden fries, smothered in a spicy Korean sauce with a bright yuzu finish, and topped with melted mozzarella cheese. | RM14.90 (Small) RM24.90 (Large) |
The whole gang, in one glorious box | First Pride Salted Egg Tempura Nuggets and Crispy Golden Fried Chicken (Hot & Spicy) with straight fries and onion rings, plus a side of Signature Garlic Sauce. | RM43.90 |
Kevin’s best mate, all wrapped up | First Pride Tempura Chicken Strips with tomatoes, coriander and onions, rolled up in a Japanese curry garlic sauce. | RM13.50 |
And because the best things come in pairs: exclusively in-store, order any two items from the collaboration menu and you’ll snag a free, limited-edition First Pride x Big Boss HSP acrylic keychain to take home. One per transaction, while stocks last so don’t lepak too long on this one!
“Our tables have always been about good food and better company,” said Ivan Lim, Co-Founder, Big Boss HSP.
“Adding First Pride’s crispy favourites into the mix just makes every snack run lagi best.”
The Together Lagi Best menu is available for a limited time only, from 3rd July 2026 to 31st July 2026 across all five Big Boss HSP outlets:
- SS15, Subang Jaya
- Jalan Tun H S Lee, Kuala Lumpur
- TTDI, Kuala Lumpur
- Bukit Jelutong
- Jalan Pekan, Ampang
Because some things are great on their own but together? Lagi best.
For more information, please visit First Pride Malaysia’s official social media pages on Instagram and Facebook, and Big Boss HSP’s official social media page on Instagram.