Snack lovers, rejoice! First Pride just turned your favourite bite-sized comfort food into a record-breaking festival. Nugget O’Clock, the biggest nugget festival in Malaysia, took over IOI City Mall, Putrajaya for two days, drawing thousands of fans ready to snack, play, and celebrate.
From interactive games to endless nugget stations, the festival made snacking a full-on community experience. Every visit to a kiosk meant a nugget treat – because, why not?
“Snacking isn’t just a habit; it’s part of everyday life for Malaysians, and we’re proud to be a part of it,” said Freddie Wong, Marketing Director of Tyson Foods Malaysia. “Getting recognized by the Malaysia Book of Records for Nugget O’Clock is a huge honor. Our mission is simple: keep bringing joy, convenience, and flavour-packed nuggets to everyone, anytime.”
The festival also featured a live performance by Asyraf Nasir, premiering the brand-new Nugget O’Clock jingle, turning snack time into a full-on party vibe.
And here’s the kicker, over 21,064 nuggets were given away during the event, officially setting a new Malaysia Book of Records for ‘Most Nuggets Giveaway in an Event’. That’s a lot of nuggets. That’s a lot of happy faces.
With this record-breaking achievement, Nugget O’Clock proves that snacking is more than just food, it’s a shared celebration, a pop culture moment where everyone can join in, anytime, anywhere.
Stay tuned, because First Pride is just getting started, more nugget-filled fun is on the way. Check out First Pride Malaysia on Instagram and Facebook for the latest updates.