Secret Recipe Makes Year-End Sweeter with New Campaign & Thai Milk Tea Cake

Local café and cake chain Secret Recipe is spreading sweetness this year-end with its brand-new “Make Life Sweeter”campaign. The initiative isn’t just about celebrating birthdays, anniversaries, or special occasions, it’s about reminding Malaysians that every moment can be enjoyed with a slice of cake and good company.

Over the past 28 years, Secret Recipe has grown to more than 365 outlets nationwide, ensuring consistent quality and accessibility. According to Patrick Sim, Group CEO of Secret Recipe, “Whether you’re looking for a place to grab a bite or a quiet spot to get work done, life can always be sweeter with a visit to Secret Recipe. We want to reignite Malaysians’ love for great food and desserts, and turn that love into memorable moments together.”

Special Dine-In Sets

To make the experience even sweeter, Secret Recipe has launched two limited-time dine-in sets:

Set Chill – Perfect for casual catch-ups or afternoon breaks:

• 2 slices of cake (all flavours except brownies & chocolate lava)

• 2 drinks of choice: Signature Drinks, Coffee, Ice Blended Series, Milk Shakes, Chocolate Series

Set Santai – Ideal for a solo treat:

• 1 slice of cake (all flavours except brownies & chocolate lava)

• 1 main course of choice, including Curry Mee, Secret Recipe Fried Rice with Satay, Thai Style Fried Rice with Grilled Mackerel, Shrimp Aglio Olio, Spaghetti Bolognese/Meatballs, and more

Prefer to stay home? Secret Recipe’s Set Besties and Set Tenang are also available via GrabFood, letting customers enjoy sweet moments at home or at work.

Thai Milk Tea Cake

As part of the campaign, Secret Recipe is also launching the all-new Thai Milk Tea Cake: thin Thai tea glaze, smooth whipped cream, rich Thai tea mascarpone cream, tea-infused sponge cake, and three layers of Chantilly cream. Priced at RM13.50 per slice or RM105 per whole cake, it’s available nationwide at Secret Recipe outlets.

From 1 December 2025 to 31 January 2026, every purchase of a Thai Milk Tea Cake slice comes with a chance to win a trip to Thailand.

How to enter:

1. Buy at least one slice of Thai Milk Tea Cake in a single receipt

2. Scan the QR code and complete the entry form

3. Upload your receipt and submit
   Bonus entry: Add your SR Rewards membership number for an extra chance

Prizes:

• Grand Prize: 3 travel vouchers to Thailand (RM3,000 each)

• Consolation: 15 Secret Recipe cash vouchers worth RM200 each

End your year on a sweet note, don’t miss your chance to indulge with Secret Recipe!

For more details, visit Secret Recipe’s official website.