October is getting a little sweeter at Secret Recipe! Marking its 29th anniversary, the beloved Malaysian café chain is bringing more reasons to celebrate with a special anniversary giveaway, its October Gaji Coming promotion and exclusive rewards for members.
Celebrate 29 Years with a Chance to Win 29 Whole Cakes
To commence 29 years of creating sweet moments, Secret Recipe is giving a chance to take home one of 29 whole cakes through a social media contest running from now to 31 October 2026 on Facebook, Instagram and Threads.
Celebrate BIG with Secret Recipe’s anniversary for a chance to win one of 29 whole cakes, special Gaji Coming cake deals and exclusive SR Rewards membership perks
Customers can join the celebration by participating in the four interactive photo challenges and finding the answers featured in each photo. To enter the contest, participants can submit their answers in the comment section, together with their SR Rewards app membership ID.
Winners will be announced on 9 November, giving 29 lucky participants an extra reason to celebrate with a whole cake of their own.
Payday Just Got Sweeter with October’s Gaji Coming Deals
The excitement continues with Secret Recipe’s October Gaji Coming promotion, bringing customers another opportunity to enjoy their favourite cake slices at special prices. Happening on 29 October 2026, the promotion rounds off the year’s Gaji Coming offers with a sweet payday treat as part of Secret Recipe’s 29th anniversary month.
Customers can enjoy 3 Cake Slices for RM29 or 4 Cake Slices for RM37, with the promotion extended until 7pm. Whether you are picking up a personal treat or sharing a few with your favourite people, there is always a good reason to make room for cake.
The promotion is available at Secret Recipe outlets across Malaysia, excluding Hospital Canselor Tuanku Muhriz. It applies to all categories of cake slices, excluding Brownies and Chocolate Lava, while stocks last.
More to Enjoy with SR Rewards App
Beyond the anniversary treats and payday deals, customers can look forward to even more perks through the SR Rewards app.
Members receive exclusive monthly rewards and birthday treats, with benefits tailored to their respective membership tiers. New members can also enjoy a welcome gift package featuring a complimentary coffee, a 10% off voucher and an RM3 cash voucher.
Membership benefits include:
- Member: With any main course purchased, enjoy one complimentary slice of cake during your birthday month, plus 25% off one beverage with any main course purchase all-year round.
- Super Fan: Enjoy one complimentary slice of cake and one beverage with any main course purchase during your birthday month, plus RM5 off a minimum spend of RM40 and 25% off one beverage with any main course purchase all-year round.
- Sweet Elite: Those celebrating their birthday month can enjoy one complimentary slice of cake, plus 10% off a whole cake, RM5 off a minimum spend of RM40 and 25% off one beverage with any main course purchase all year round.
Members can also enjoy exclusive e-vouchers on selected categories for dine-in at participating outlets, including RM3 off for all members, RM5 off for Super Fan & Sweet Elite and RM8 off Sweet Elite.
As a familiar favourite among Malaysians for 29 years, Secret Recipe continues to bring people together over good cakes and food. With its longstanding love for creating sweet moments, Secret Recipe looks forward to being part of many more memories in the years to come.
For more information, visit Secret Recipe’s official website www.secretrecipe.com.my.