K-pop group BOYNEXTDOOR is taking their global influence beyond music after being named the newest global brand ambassadors for sportswear brand Under Armour.
The six-member group, SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN and WOONHAK will front Under Armour’s new “Commit” campaign and lead the regional launch of the brand’s Bouncy Tee across Asia Pacific.
The partnership highlights a shared message between BOYNEXTDOOR and Under Armour: growth comes from commitment, consistency and continuing to push yourself forward.
Known for their honest storytelling and energetic performances, BOYNEXTDOOR has built a growing global fanbase by showcasing their individuality and authentic approach to music.
Through the new campaign, Under Armour aims to redefine the idea of performance by focusing not only on achievements, but also on the dedication and passion behind every personal journey.
“We have always believed in putting our own ideas and energy into everything we do and in showing who we really are through our music and performances,” BOYNEXTDOOR said, adding that the “Commit” message reflects their belief in giving their best to what they love.
The campaign will feature a group film followed by individual member visuals, showcasing each member’s personality and style while highlighting Under Armour’s latest Bouncy Tee, designed for comfort and everyday movement.
According to Under Armour, BOYNEXTDOOR represents the brand’s belief in a new generation of performers who continue to grow at their own pace while creating their own path.
With K-pop’s influence continuing to expand globally, the partnership marks another major collaboration between music, fashion and youth culture.