The Suede’s new era continues to blossom with the introduction of Suede Bloom.
Following the return of the OG in July 2026, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Frosted Ivory”, “Misty Pink”, and “PUMA Black”, the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Priced at RM439, the PUMA Suede Bloom in “Frosted Ivory” and “Misty Pink” are now available at PUMA.com and PUMA stores. The “PUMA Black” colourway is available exclusively at selected PUMA retailers.