AEON officially launched its Mid-Autumn 2026 “Cherish Reunions” campaign on 12 September 2026 at AEON MALL Bukit Tinggi. The campaign brings a Malaysian twist to the festival. It celebrates reunion through local flavours, cultural traditions and festive experiences. The launch was held in collaboration with Tourism Malaysia, UOB,JDX, SOUPER TANG and Tea Garden.
The campaign features over 160 mooncake brands across AEON MALLs nationwide. Customers can discover traditional favourites alongside contemporary and Malaysian inspired flavours.
Halal-certified, local-flavour mooncakes are available from brands including JDX, Duria, The Full Basket, Oriental Kopi, Yu Ai, Oversea, Tai Thong, Huats Up and Foh San, among others. The wide selection gives Muslim consumers greater choice to enjoy the Mid-Autumn Festival. It also allows customers and tourists to discover Malaysia through its distinctive flavours and festive traditions.
In collaboration with Tourism Malaysia, AEON MALL presents Mid-Autumn as a festive tourism experience for local and international visitors. The campaign showcases Malaysia’s multicultural identity, local flavours and spirit of togetherness. With 27 AEON MALLs nationwide, customers can experience the festive atmosphere closer to home.
An exclusive reward is also available to UOB Cardmembers throughout the campaign. UOB Cardmembers who spend RM150 on mooncake products across two combined same-day receipts can redeem a RM20 AEON Gift Voucher.
UOB Cardmembers and AEON Members can also redeem the exclusive AEON MALL × Souper Tang Limited Edition Gift Set with a minimum total purchase of RM400 from three combined same-day receipts. Non-members can enjoy the gift set with a minimum total purchase of RM600, subject to the same redemption terms.
Shoppers can also stand a chance to win Limited Edition Tea Garden Mid-Autumn products. A total of 50 lucky winners will be selected through the Mid-Autumn Spend & Win promotion.
Beyond mooncake shopping, the campaign offers a range of festive activities for the whole family. These include lantern activities, cultural performances, Chinese calligraphy, lantern making and a DJ Meet & Greet. The activities bring different generations together in celebration.