Late-night kick-offs, packed mamak restaurants and friendly arguments over which club will lift the trophy for Malaysian football fans, the return of the Premier League means weekends are about to get exciting again.
As the new season gets underway, Coca-Cola is celebrating Malaysia’s long-standing passion for football through its Rasa-Rasa Bola campaign, with a series of experiences, rewards and activities designed to bring local fans closer to the Premier League action.
As the Official Soft Drinks Partner of the Premier League, Coca-Cola says the campaign reflects the way football has become part of Malaysian culture, from friends gathering over drinks to families watching matches together and supporters cheering for their favourite clubs at neighbourhood mamaks.
“For 90 years, Coca-Cola has been part of the moments that bring Malaysians together,” said Chrystian Lim, Marketing Director of Coca-Cola Singapore, Malaysia and Myanmar.
He added that football remains one of those enduring passions, with the Rasa-Rasa Bola campaign aimed at bringing fans closer to the excitement, traditions and shared moments surrounding the sport.
More Than 100,000 Prizes Up For Grabs
One of the biggest highlights this season is the Sorak Hujung Minggu Dengan Coke x Premier League nationwide promotion.
Football fans will have the opportunity to win more than 100,000 prizes, but the grand prize could be the ultimate dream for Premier League supporters and that is three pairs of tickets to watch a Premier League match live.
The campaign will also extend beyond match nights at home.
Coca-Cola plans to transform more than 50,000 retail touchpoints across Malaysia with football-themed experiences, including in-store activities, matchday activations and exclusive rewards for fans.
The company is also planning additional partnerships and fan-focused experiences throughout the season, providing more opportunities for Malaysian supporters to come together and share their love for football.
Celebrating Malaysia’s Football Culture
For many Malaysians, following the Premier League has never been only about the 90 minutes on the pitch.
It is also about waking up or staying up for a late-night match, meeting friends at the mamak, wearing your club colours and celebrating or suffering through every goal together.
That sense of community sits at the heart of the Rasa-Rasa Bola campaign as Coca-Cola marks 90 years in Malaysia, having been present in the country since 1936.
With more surprises and football experiences expected as the season progresses, Malaysian Premier League fans may have even more reasons to look forward to matchday this year.