Thule, the world leader in products that make it easy to bring along the things you care for easily, securely, and in style when living an active life, is proud to host Thule Expo 2026 at JioSpace Petaling Jaya.
Designed to strengthen the world-renowned Swedish brand in the region, Thule Expo 2026 brings together 180 guests—including 80 Asia Pacific distributors, local business partners, and members of the press. The centerpiece of this year’s exclusive showcase is the introduction and live demonstration of Thule’s innovative new child-related products and car seat collection, featuring the highly anticipated Thule Maple, Thule Elm, and Thule Palm line.
The high-energy evening features a dynamic product reveal moving far beyond static displays, showcasing how Thule’s family mobility ecosystem seamlessly integrates into everyday parenting and active lifestyles. Thule Sales Vice President Daniel Larsson delivers the opening speech alongside regional representatives, while Product Manager Ahmad leads a dedicated live demonstration illustrating how easily car seats transfer from vehicles to stroller systems, emphasizing ergonomic comfort, supreme safety, and effortless daily transitions for modern families.
The spotlighted car seat lineup includes:
Thule Maple – An advanced infant car seat engineered for newborns and young babies, offering exceptional safety ratings, reclinable comfort, and seamless compatibility with Thule strollers.
Thule Elm – A premium 360° rotating toddler car seat designed for long-term safety, featuring extended rear-facing capabilities and multiple recline positions to make growing families’ daily routines effortless.
Thule Palm – An i-Size high-back booster seat built on the philosophy that comfort equals safety, featuring intuitive belt routing, ISOFIX stability, and a design optimized to allow up to three seats across the back row of a wide range of vehicles.
Following the main launch show and guests are invited into hands-on product discovery zones. The venue is transformed into an dedicated Active with Kids experiential zone featuring the car seat collection, dedicated display podiums, color swatches, and family travel accessories. The evening concludes with a networking dinner, live food stations, and dedicated media interview windows in the Concrete Room, ensuring press and partners get an up-close look at Thule’s latest innovations.