Jeweler Store Owners Close His Shop and Bury $1M for Treasure Hunt

After affected by the Covid-19 disaster, a jeweler from Michigan decided to close his shop and make money by using about $1 million in precious metals as a treasure for would-be treasure hunters willing to pay for clues.

Has been a jeweler for his entire life, Johnny Perri learned the business from his father, but the economic crisis caused by the coronavirus proved too hard for his shop in Macomb County, Michigan. He only had the option to either sell everything and retire or find a new way to make money using the jewelry that he has.

Perri and his wife decide to chose the second option which they allegedly burying or otherwise hiding around $1 million worth of jewelry in dozens of spots. They buried it from the Detroit metropolitan area through the Upper Peninsula. The jeweler is challenging people to go hunting for this treasure and claim it for themselves if only they can find it.

“I have buried not only my entire jewelry store but thousands upon thousands of dollars of gold, silver, diamonds & antiques in various locations in Michigan from the bottom to the upper peninsula,” Perri said.

“Everything I have buried has a history and many memories attached to them that I have let go and placed in the ground for you to discover,” he added.

Perri’s new business called “Johnny’s Treasure Quest” invites people to go on real-life treasure hunts. People get to uncover clues, solving riddles, and walking away with thousands of dollars in riches.

The total value of the buried or hidden treasure exceeds $1 million, the jewelry then is split into dozens of separate treasures. Each quest starts on a specified date and has a limited number of tickets.

Source: Oddity Central

Adib Mohd

Recent Posts

Cisco Secure AI Factory with NVIDIA Makes AI Easier to Deploy and Secure, Anywhere Organizations Need It

Cisco (NASDAQ: CSCO) today announced a major expansion of its Secure AI Factory with NVIDIA,… Read More

17 hours ago

Take Style Cues from DK, SEUNGKWAN, and DINO with Skechers’ New Hotshot Collection

With SEVENTEEN continuing to shape global pop culture, Skechers taps into its influence to redefine… Read More

2 days ago

LG Electronics Unveil All-New, iF Award-Winning Indoor Unit Lineup for Water Heating Solutions

LG Electronics is turning up the heat, literally. At Mostra Convegno Expocomfort (MCE) 2026 in… Read More

2 days ago

Kuala Lumpur Convention Centre Malaysia’s First ISO 20121-Certified Purpose-Built Venue

The Kuala Lumpur Convention Centre (KLCC) just made history. It’s now Malaysia’s first purpose-built venue… Read More

2 days ago

A Season of Sweet Indulgence this Easter with Marks & Spencer

Marks & Spencer welcomes the Easter season with a deliciously indulgent collection of treats. These… Read More

2 days ago

Zurich Malaysia and Singapore x Project 1000, Turning Endurance into Empowerment Across Southeast Asia

Building on Zurich’s spirit of collaboration across Asia Pacific, Zurich Malaysia and Zurich Singapore have… Read More

2 days ago

This website uses cookies.