Starbucks Plan To Close 400 Stores In US Because of Coronavirus

The pandemic has changed many things in our life. We also have to adapt to the new norms that has been implemented in every part of the world.

Due to this, many large companies have been affected including the well-known Starbucks. Starbucks has planned to close its 400 stores to adapt to the new norms. They are planning to integrate the physical and digital experiences to the customers by implementing curbside pickup and mobile ordering.

Starbucks is taking the action as part of the “U.S. Store Portfolio Transformation” and also because of the changes in the retail environment. It is important for every company to quickly adapt to changes that happened in the current world.

In November 2019, Starbucks has started operating its first pickup store in New York City. According to the company, the customers have positive feedback on the experience and it creates a good engagement for the customers. Starbucks also plans to increase drive-thru and curbside pickups.

According to the company’s CEO, Kevin Johnson, as they were navigating through the COVID-19 crisis, they want to provide to the customers a safe store experience.

Source: AOL.com

Adib Mohd

Recent Posts

Hong Leong Bank Set to Deliver Financial Literacy Training to foodpanda’s Delivery Partners

Hong Leong Bank ("HLB" or the "Bank") has announced that it will conduct financial literacy… Read More

3 hours ago

Xiaomi Expands Home Appliances Lineup in Malaysia with Mijia Front Load Washer Dryer 10.5kg

Xiaomi, a consumer electronics and smart manufacturing company, continues to expand its smart home offerings… Read More

3 hours ago

Not Just Big Sales Anymore, Lazada Drops Daily Deals

Gone are the days when online shopping was just about big monthly sales and surprise… Read More

21 hours ago

Red Army Watches Malaysia & SEVENFRIDAY Celebrate Merdeka with a Limited-Edition Riley Bear in Batik

In celebration of Malaysia’s Independence Day and Malaysia Day 2025, Red Army Watches Malaysia is… Read More

23 hours ago

HABIB Celebrates Malaysia’s Heritage with Modern Sparkle This Merdeka

Malaysia’s homegrown jeweller, HABIB, returns with its iconic Jualan Merdeka campaign, running nationwide from now… Read More

23 hours ago

Sacoor Brothers Reimagines Luxury with New Flagship Boutique at Suria KLCC

Portuguese luxury fashion house Sacoor Brothers has unveiled its newly redesigned flagship boutique at Suria… Read More

23 hours ago

This website uses cookies.