Kuala Lumpur, 2 April 2021 – After much anticipation, Taco Bell, the world’s largest Mexican-inspired American fast-food brand, has officially opened its doors to Malaysians at 10am today in Cyberjaya, the heartland of Digital Malaysia and home to a thriving community of innovators within Selangor.
This restaurant truly captures Taco Bell’s “Live Más” brand philosophy which translates to “Live More”, as in more fervently and authentically, giving customers a truly unique dining experience accompanied by great food. Recognizing Malaysians’ passionate love of food, Taco Bell Malaysia introduces the spirit of “Live Kaw Kaw” – a colloquial expression that encourages Malaysians to make every day extraordinary through a truly unique dining experience.
“We are excited to finally bring this youthful and iconic brand to Malaysia, starting with Cyberjaya, our first Taco Bell outlet. The Mexican-inspired cuisine of Taco Bell is most certainly the best in the world from a restaurant chain. The two-storey restaurant design features Taco Bell’s signature iconic styles throughout the building from the rainbow-coloured Taco ceiling to our indoor sunroom with high glass panels, reflecting the brand’s youthful Taco Bell spirit,” said Harris Beh, Taco Bell Malaysia’s Franchise Operator.
Taco Bell, started in 1962 by founder Glen Bell in Southern California, quickly became a global powerhouse as it expanded to over 30 countries. The brand is known for making a big splash whenever it enters a new market, embracing fans, young and old, and welcoming them to its iconic and contemporary brand experience.
One of the key features of Malaysia’s first Taco Bell restaurant is the centrepiece mural art that is an interpretation of how the spirit of Malaysian culture and the Taco Bell brand are perfectly blended; the mural is designed in collaboration with local Malaysian artist, Wilson Ng. This initiative is part of the brand’s commitment to supporting the local creative community. All the features in the restaurant combine to create a colourful, fun and Instagram-worthy space.
Other restaurant features include an open-kitchen theatre where fans can watch their meals being prepared, free high-speed WiFi access throughout the restaurant, multiple stations to charge customer’s mobiles and laptops, buzzers to inform customers when their food is ready for pick up, and so much more.
The Taco Bell menu is customizable to fit any customer’s preferences. Guests can taste the bold flavours, best-in-class ingredients, including the taco shell and tortillas, proteins such as seasoned ground beef, seasoned ground chicken, grilled chicken, and crispy chicken. Vegetarians can switch the protein to black beans for most items on the menu. The brand is also proud to introduce the “Bell Rice Bowl”, featuring our very own Malaysian-made sambal to cater to the Asian palate; a menu item that is unique to Malaysia. For dessert, the brand recommends their delicious Cinnamon Twists and Chocodilla™. All our combos come with a side of Nacho Chips or Mexican Fries and we offer free refills of soft drinks for all our combo meals as well. Most importantly, all ingredients used to prepare the food at Taco Bell Malaysia are from halal-certified sources.
Taco Bell prepares food fresh on order so fans can enjoy global favorites like the craveable Crunchy Taco Supreme™, Crunchwrap Supreme™, Chicken Quesadilla™, Grilled Stuft Burrito™, Loaded Nachos™ and many more.
Open daily from 10.00 to 23.00 for dine-in and takeaway, the restaurant has a seating capacity of 50, adhering to strict health protocols. Taco Bell is committed to maintaining its stringent global standard health and hygiene procedures, which include implementing a contactless dining experience for our customers and employees. We have implemented socially-distanced seating, we sanitize all high-contact surfaces in the restaurant every 30 minutes, all our staff members wear gloves and masks, temperature checks are required for entering the restaurant, and hand sanitizers are placed in convenient locations in the dining areas for our customers.
“Malaysians will absolutely take to Taco Bell – a fantastic Mexican-inspired cuisine that is not only uniquely tasty, scrumptious, but also very balanced. The menu is easily customisable to fit anyone’s preferences and lifestyle. We plan to roll out Taco Bell to the urban areas across Malaysia so many more food lovers will be able to enjoy this exciting cuisine. They will have the choice of dining in or ordering take away, whereas delivery will be available in the near future,” said Harris Beh.
Ankush Tuli, Managing Director Asia Pacific Taco Bell, emphasizes the excitement with the Malaysia opening and future expansion plans for the market.
“We are thrilled to bring the Taco Bell brand to Malaysia. There is such a rich food culture here and we are really excited to make Taco Bell a part of it with our craveable, Mexican-inspired food, youthful and adventurous brand spirit. We are grateful to all our fans in here who have been waiting for the brand to open in Malaysia and we are delighted to invite all of them to come and try our signature and iconic food at our first location at Cyberjaya. We look forward to growing the brand to reach more and more fans throughout the country,” said Ankush Tuli.
For more information about the brand, fans can visit Taco Bell Malaysia’s website www.tacobell.com.my or follow our social media channels Facebook, Instagram (@tacobellmalaysia) and Twitter (@tacobellmy)
Restaurant Address: Taco Bell, Lot SD-02, Off Persiaran APEC, Cottage Walk, 63000, Cyberjaya, Selangor