KUALA LUMPUR, June 18 — Glamhive and Mary Kay Global Design Studio have announced Step & Repeat, the first-ever style show launching on TikTok.
Step & Repeat is a five-week style competition and mentorship programme where wardrobe stylists, make-up artists, and hair stylists worldwide compete in the fast-paced environment of TikTok to drive their business success.
The international competition is open to all and goes live on June 22 on TikTok, according to a statement.
TikTok’s community has been growing at an incredible pace since the start of the pandemic, and unique new talents are being discovered daily on the platform.
Step & Repeat is the first-ever global style competition on TikTok, giving structure, recognition, and rewards to winners weekly.
Glamhive and the Mary Kay Global Design Studio have partnered to create Step & Repeat as a global stage open to anyone who wants to explode onto the international scene and get recognised for their incredible talents in wardrobe, make-up, and hair styling.
Each week, Step & Repeat’s host, Johnny Wujek will announce a theme-based challenge, and TikTok users will create their best wardrobe, make-up, or hair style look for that theme.
Videos will incorporate the show’s custom sound, ‘Step & Repeat’, the hashtag #stepandrepeat, and the hashtag associated with each challenge, enabling all entries to be discoverable by the show’s judges.
At the end of each challenge, Wujek will announce the winner in each category: wardrobe, make-up, and hair. Each winner will receive a cash prize and a one-hour mentoring session with one of the 19 industry leaders stepping up to provide mentorship.
At the end of the five weeks, Step & Repeat will announce one overall winner for each category, crowning it the very best in wardrobe, make-up, and hair based on entries from worldwide.
More details at https://www.glamhive.com/tiktok.
Sources: BERNAMA