News

NESCAFÉ® Rebrand Its Local Coffee Drinks To Kopitiam Series While Unveiling Two New Variants

Coffee lovers in Malaysia will have something to look forward to as NESCAFÉ® Ready-to-Drink brings all things Malaysian with the rebranding of its local coffee drinks to the NESCAFÉ® Kopitiam Series and the introduction of two new variants, the NESCAFÉ® Kopi-C, and NESCAFÉ® Kopi Cham. The new NESCAFÉ® Kopi Cham is a combination of tea and coffee, while NESCAFÉ® Kopi-C has a smoother blend of coffee and milk. These two flavors are recognized as popular coffee choices in the local coffee shops.

Inspired by the interior of a typical Malaysian kopitiam, the new and vibrant design of the cans is a symbol of nostalgia with an emphasis on heritage. Old school yet trendy, NESCAFÉ® strives to connect with Malaysians to recreate this reminiscence, and feel proud of this heritage.

“Here at NESCAFÉ® Ready-to-Drink, we aim to deliver a sense of comfort and inclusivity when Malaysians enjoy their favourite local “kopi” anytime and anywhere. With the growing demand for local coffee flavours and the popularity of kopitiams, we are happy to introduce NESCAFÉ® Kopi-C and NESCAFÉ® Kopi Cham together with the rebrand of the whole range of local coffee favourites to the Kopitiam Series,” said April Wong, Business Executive Officer, Ready-to-Drink Business Unit, Nestlé (Malaysia) Berhad.

With the familiar taste that all Malaysians know and grew up loving, NESCAFÉ® aims to bring that concept to life in a can by giving it a contemporary look for today’s savvy coffee drinkers without compromising on its authenticity.

The existing local coffee range under the NESCAFÉ® Kopitiam Series rebrand includes NESCAFÉ® Tarik, NESCAFÉ® Tarik Kaw, NESCAFÉ® Kopi-O, NESCAFÉ® White Coffee, and NESCAFÉ® Ice.  The NESCAFÉ® Kopitiam Series will be available nationwide at all participating retail outlets and also on e-commerce sites.

Make Your Kopitiam Moments with NESCAFÉ’s Kopitiam Series!

#NescafeKopitiam

#NescafeKopitiamSeries

#NescafeKopitiamMoments

#MakeYourKopitiamMomentsWithNescafe

Adib Mohd

Recent Posts

Toshiba Turns 95 with a Giant Fridge, Big Vibes & A Spot in the Malaysia Book of Records

Who says anniversaries are just cake and candles? For Toshiba’s 95th Anniversary Dealer Convention, it… Read More

9 hours ago

Resorts World Sentosa’s Singapore Oceanarium Introduces New Experiences As Ticket Sales Go Live

Resorts World Sentosa (RWS, 圣淘沙名胜世界) has announced that ticket sales have launched for Singapore Oceanarium… Read More

10 hours ago

Barista Brews at Prices You Won’t Believe Exist

Think handcrafted coffee always comes with a hefty price tag? Think again. Across Malaysia, cafés… Read More

10 hours ago

POCO Introduces POCO F7: Where Futuristic Design Meets Exceptional Power

POCO, a leading technology brand among young tech enthusiasts, today unveiled POCO F7, setting a… Read More

10 hours ago

Proton Owners Hit the Road for Wellness: AG Autoworld x Herbal Farmer Flag Off First-Ever Fun Drive in Johor

What do you get when you mix wellness, good vibes, and 30 Proton cars? A… Read More

10 hours ago

OMSMC Earns Spot in Newsweek’s Global Hospital Rating 2025

Oriental Melaka Straits Medical Centre (OMSMC) has been listed in Newsweek’s Global Hospital Rating 2025,… Read More

14 hours ago

This website uses cookies.