Sony in Japan is launching a new brand that will offer PC gaming gear. The company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.
Similarly, the move comes as Sony looks to compete for a share of the gaming peripherals market. Subsequently, with valued at $3.88 billion globally in 2019.
The first offerings from the new Inzone brand, targeted primarily at PC gamers. It will be three wireless headsets and two monitors. And, the priciest of which will retail for a suggested $899.99 in the United States.
“The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of Sony’s game business and marketing office, in a statement.
Also, Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.
Other than that, the timing may be linked to production issues faced by Sony and other console manufacturers. Who are struggling to meet demand. It is the pandemic-led supply chain issues and a global chip shortage is the reason.
“Considering the short supply of PS5 (PlayStation 5) and soaring game development costs. It is becoming critical for Sony. In order for them to show stable profit to investors for the the PC gaming market.”
Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.
Sources: RFI, AFP