ASICS Celebrates Our Southeast Asian Athletes And Ambassadors

ASICS latest global brand campaign “#LiveUplifted” showcases the transcending impact of movement on both the body and mind. There is a huge untapped potential for a better world through movement. Firmly grounded in its founding ethos and mantra, “A Sound Mind in a Sound Body”.

Earlier this year, the campaign kicked off with a powerful series of content featuring a group of diverse storytellers who utilized the power of running to bring people together and uplift their communities through sport. In these videos, inspiring souls across the globe share their personal stories on how movement positively shifts their outlooks and perspectives on life.

The driving force behind this campaign began with ASICS’ inaugural Global State of Mind Index in April 2022, which debunked the common perception that 30 minutes is the minimum amount of exercise required to experience the uplifting impact of the movement. The brand’s new findings confirm that approximately 15 minutes and 9 seconds of movement is all it takes to feel mood-boosting effects.

In its continued journey to championing the benefits of sport and movement for our community, ASICS Asia Pte Ltd today launches new films featuring five of Southeast Asia’s most promising sporting personalities and celebrities, to unleash the power of movement in uplifting mind and body.

Conceptualized by Singapore-based creative agency Mill Stirling (Nofinerlife) and titled ‘Let Sport & Movement Uplift You’, this series of 60s and 30s regional brand films showcase what goes into the hearts and minds of persevering profiles as they champion the “Live Uplifted” philosophy.

In the films, Malaysia is represented by marathon runner Muhaizar Bin Mohamad, the Philippines by national volleyball captain Abigail Maraño, Thailand by up-and-coming tennis sensation Kasidit Samrej, Vietnam by SEA Games swimming medalist turned triathlete Lam Quang Nhat, and Singapore by award-winning Mediacorp Artiste Chantalle Ng.

These films explore how our state of mind affects our perception of the world. When we are down, the world may seem cluttered and unforgiving, but when we are healthy and uplifted, we view the world through a brighter, more positive lens.

As Gabriel Yap, Regional Marketing Director of ASICS Asia Pte Ltd explains, “At ASICS, we believe that the power of sport can generate an uplift, and movement transforms our mood and changes our outlook toward the world. With our Live Uplifted campaign, we hope to remind audiences that sport and movement go beyond just a competition; it can inspire and transform you.”

Over the course of the next few months, ASICS will continue to feature several South East Asia sporting and non-sporting personalities, diving deeper into what it means to “Live Uplifted”. An array of sporting products, apparel, and accessories that allow sport to uplift you and truly embrace the movement will also be featured.

To view the film series, please click below:

To follow the campaign, please visit: https://www.asics.com/my/en-my/mk/live-uplifted and follow #LIVEUPLIFTED on social.

Adib Mohd

Recent Posts

SEACare 2025 Solidifies Malaysia’s Leadership in Southeast Asia’s Healthcare Landscape

Malaysia’s commitment to transforming its healthcare system takes centre stage this week as SEACare 2025,… Read More

1 day ago

Drop: A First Date That Turns Into a Psychological Minefield

What happens when trust, trauma, and tequila meet at the same table?  That’s the unnerving… Read More

1 day ago

SME Bank Collaborates with Autism Cafe Project to Empower Autistic Entrepreneurs

Small Medium Enterprise Development Bank Malaysia Berhad (“SME Bank”) has partnered with The Autism Cafe… Read More

1 day ago

Pahlawan Malaysia 2025: Malaysia’s Premier Obstacle Sports Competition Set to Energize the Nation at the Curve, Mutiara Damansara

The Malaysia Obstacle Race Sports Association is proud to announce Pahlawan Malaysia 2025, the premier… Read More

1 day ago

Tesla Malaysia is Celebrating the ‘Earth Week’ to Rewards Owners in Conjunction with a ‘Refer and Win’ Campaign

Embracing the mission to accelerate the world’s transition to sustainable energy, Tesla Malaysia launches the… Read More

1 day ago

Malaysia’s Viper Niza Racing On The Winners’ Podium At The 12 Hours Of Spa Francorchamps

Malaysians Douglas Khoo, Dominic Ang and Melvin Moh raced to a podium finish at last… Read More

1 day ago

This website uses cookies.