HappyFresh Supermarket Unveils Cheapest In Town Campaign To Help Malaysians Cope With Rising Inflation

HappyFresh, the fastest-growing online grocery platform in Southeast Asia (SEA) officially introduced HappyFresh Supermarket with a media launch at the Grounds, MAHSA Avenue, Kuala Lumpur. HappyFresh Supermarket aims to provide an easy and convenient online grocery shopping with Free Delivery and No Out-of-Stock moments. It launched in early 2022, and now is a leading supermarket under HappyFresh, alongside other nation-wide supermarket chains.

HappyFresh understands that consumers are now more product and price-conscious. They are looking for a brand that provides reliable solutions to meet their specific grocery needs. Based on the data and knowledge, HappyFresh has a better understanding on how to address the exact needs of the customers. HappyFresh Supermarket with area coverages in Batu Caves, Setia Alam, Petaling Jaya, Klang, Bangsar, Ampang, and Kajang, enables access to over 15,000 stock-keeping units (or SKUs) of fresh, dry, and frozen products in its inventory within three closely monitored temperature zones. Johan Antlov, Chief Growth Officer of HappyFresh, stated, “We believe that customers should have the opportunity to have more options to pick from a wide range of products, freshly handpicked with affordable prices, and without having to worry about its quality. The product assortment is continuously evolving to meet customer’s needs, and all items undergo strict quality control to ensure the freshness.”

HappyFresh also unveiled their mid-year HappyFresh Supermarket promotion campaign, Cheapest in Town, with discounts of up to 60% off items until September. Customers can maximize savings and gain more value for the money spent on groceries by replacing traditional grocery shopping hassles with grocery shopping at their fingertips. In addition, free delivery is provided for all the supermarket customers. 

“HappyFresh Supermarket aims to deliver the best e-grocery experience at affordable prices to our customers. Our ‘Cheapest in Town’ campaign aims to help our customers in combating rising inflation and cost of living while getting all their necessary groceries for their families, with the cheapest pricing we exclusively offer on HappyFresh Supermarket. We hope that through these promotions and discounts that we are offering, people are able to benefit from a lower cost of living immensely,” added Johan. 

Attendees were offered an all-paid-for HappyFresh Supermarket shopping experience and witnessed the convenience, reliability and quality of products delivered first-hand via the HappyFresh app. Attendees were asked to place their grocery orders at the start of the event and orders were successfully delivered by HappyFresh Riders before the event adjourned.

Adib Mohd

Recent Posts

Tous les Jours Expands in Malaysia with New Outlets at Sunway Pyramid and Sunway Velocity

Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les… Read More

4 hours ago

Stitch Lands in KL, Disney’s Blue Menace Takes Over Pavilion This School Holiday

Get ready for a school holiday filled with tropical vibes as Pavilion Kuala Lumpur transforms… Read More

4 hours ago

Malaysia Gears Up for Southeast Asia’s First Smart City Expo, Here’s Why You Should Care

Kuala Lumpur just flipped the switch on something big. The 100-day countdown to Smart City… Read More

4 hours ago

Ejen Ali: The Movie Review, A Next-Level Win for Malaysian Animation

Ejen Ali: The Movie 2 isn’t just a sequel, it’s a bold upgrade that proves… Read More

5 hours ago

When Creativity Meets Comfort: LEGO® and IKEA Malaysia Reimagine Home Decor

When Creativity Meets Comfort: LEGO® and IKEA Malaysia Reimagine Home Decor With its latest collection… Read More

2 days ago

TCL Malaysia Opens First-Ever Brand Store at Sunway Pyramid by Vivid Concepts

TCL, a global leading consumer electronics brand, officially launched its first-ever TCL Brand Store in… Read More

2 days ago

This website uses cookies.