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QSR Brands Appoints Karen Chan To The Board Of Directors

QSR brands

Kuala Lumpur, 4 July 2022 – QSR Brands (M) Holdings Bhd (QSR Brands) is pleased to announce the appointment of Karen Chan to the brand’s Board of Directors, effective 1st July 2022.

Karen Chan has over 20 years of experience in digital and retail F&B consulting. She was formerly the CEO of Minden International P/L – an AI/ML-powered consumer platform where she is responsible for venture building and platform operationalization. Karen also served as the CEO of AirAsia Berhad’s super app – where she spearheaded the transformation of into the fastest-growing travel and lifestyle app in ASEAN. Prior to that, she spent over 10 years in the F&B industry where she was the Chief Digital Officer of Pizza Hut APAC and Regional Marketing Director of Domino’s Pizza APAC overseeing 12 countries, collaborating and co-creating with master franchisees’ product innovation funnels and digital innovation capabilities. She is experienced in championing efforts in omnichannel retailing, and digitalization of brick-and-mortar stores, to maximize customer lifetime value.

Tan Sri Jamaluddin Ibrahim, Chairman of QSR Brand’s said, “QSR Brands is on a journey towards transformation under a management team led by CEO/MD Nehchal Khanna. It is our vision to be ASEAN’s leading food technology company”.

He added, “Ms. Karen Chan has many years of international experience in both Fast Food and Digital industries. This unique combination of skills will help in the company’s transformation, expansion, and growth.

Nehchal Khanna, CEO/MD of QSR Brands added, “We are excited to welcome Ms. Karen Chan to our diverse Board of highly regarded professionals from different backgrounds and expertise. With this latest appointment, we look forward to continuing our transformation journey and delivering strategic objectives.”

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