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Hatten Land Strengthens Digital Presence In Asia As A Strategic Partner Of SMART MELAKA BLUEPRINT 2035

Hatten Land

Hatten Land Limited (惠胜置地有限公司) (“Hatten Land”, “Company”, and together with its subsidiaries, the “Group”) is pleased to announce that SMB2035 was officially launched at Hatten Land’s ElementX today by the Chief Minister of Melaka, YAB DATUK SERI UTAMA HAJI SULAIMAN BIN MD. ALI. 

SMB2035 is a strategic document prepared by the State Government of Melaka, in collaboration with Malaysian Industry-Government Group for High Technology (MIGHT), and  it serves as a guide for Melaka digital transformation while maintaining its unique rich cultural heritage and an inclusive, vibrant and thriving economy. For more information on SMB2035, please visit

As part of the official launch, the Group has signed a strategic alliance with MICTH to collaborate together under SMB2035, focusing on sustainable and smart cities development. MICTH has been entrusted by the State Government of Melaka to implement the technology development and to drive the State of Melaka towards digital economy strategy. Starting with ElementX, which is a pivot initiative from a private company to make SMB2035 a success. 

In addition, the Group has announced the pre-launch of SMIC 2022 which will be held from 7-9 December 2022 is jointly organised with MICTH; for the global technology and innovation community. Over a 3-day period of panel discussions, webinars, exhibitions, and interactive activities, SMIC 2022 aims to bring together leaders, leading academics, practitioners, entrepreneurs, innovators and investors, catalysing meaningful collaborations across different fields and markets in the area of smart cities, urban solutions, and emerging sustainable technologies. 

Creating a blueprint for the future of smart and connected communities in Malaysia to embrace economic, social and environmental sustainability

In the smart city spectrum, Hatten Land has signed a MOU with Malaysia Smart City Alliance Association (MSCA) to collaborate on smart cities initiatives in Malaysia. Located within the prime and strategic locations in Melaka, Malaysia, the Group’s properties current development portfolio comprises five integrated mixed-use development projects and retail mall. Hence, there are significant opportunities to work together with MSCA to test and deploy smart city technologies and innovations within Hatten Land’s property assets. 

Dato’ Colin Tan, Executive Chairman and Managing Director of Hatten Land, said: “SMB2035 is a very important initiative by the State Government of Melaka to bring more benefits and convenience to the community via smart cities’ innovations and technologies, while maintaining the city’s vibrancy, efficiency and liveability.

Aligned with this vision, Hatten Land is working in close collaboration with MICTH and other strategic partners to accelerate greater digitalisation in Melaka and create more opportunities in its digital economy, enhancing resiliency and sustainability as well as fostering a stronger sense of community.”

Dato’ Colin Tan, added: “As Hatten Land’s business model continues to evolve towards the digital economy, ElementX has attracted strong interest of internationally-recognised and prominent partners, signifying the beginning of a new chapter in our digital pivot. 

At the heart of our digital strategy is to be a leader of positive change, hence we aim to establish an ecosystem platform to collaborate with government agencies, industry-leading firms to create a thriving, sustainable Esports and gaming ecosystem in Malaysia, boosting tourism spending and spurring new growth and opportunities across other business adjacencies in Melaka and throughout the country.”

Setting its sights on becoming a proponent of Esports globally, Hatten Land ties up with government-linked organisations and prominent companies in various Esports and phygital initiatives at ElementX

For Hatten Land’s joint venture with Focus Media Sports, which is a subsidiary of Focus Media, which is China’s largest commercial media group that is listed on the main board of Shenzhen Stock Exchange with a current market capitalization of approximately SS$17 billion, the joint venture will offer a first-of-its-kind immersive, Esports and phygital sporting experience in Southeast Asia, the Immersive Esports Hub will be one of the anchor tenants at ElementX, occupying more than 90,000 square feet of retail space that will be conceptualised with a family-oriented entertainment environment, bonding family members and friends together, thereby attracting more footfall to ElementX.

Mr. Li Hui, Executive Chairman, Founder and CEO of Focus Media Sports, said: “Over the past two years, we have seen Esports and interactive sporting activities become key drivers in attracting footfall to shopping malls as families and friends bond together from such fun and entertaining activities.

Creating a holistic experience with digital technology, Focus Media Sports is proud and excited to work together with Hatten Land to develop and operate the first intelligent sports arena at ElementX in Melaka, which will be a springboard for us to build more best-in-class interactive sports infrastructure across Asia.”

In the area of Esports, Hatten Land is collaborating with Melaka Esports Association (MEA), which is a registered sports body established under the Sport Development Act 1997 (Act 576). As a state level national body, MEA has been facilitating and promoting official Esports activities in Melaka, so as to improve the local Esports ecosystem, enhance public awareness and inspire homegrown talents. Notably, MEA has organised various official Esports tournament for popular Esports titles such as “Mobile Legends”, “PUBG”, “FIFA”, among others. 

Muhammad Hamka Bin Mohd Ali, President of MEA, said: “As the official national qualifier organisers for various Esports titles, we are pleased to partner with Hatten Land and its national-standard Esports arena at ElementX, where we will be organising national qualifiers for 2 major Esports titles, Mobile Legends and PUBG. In addition to that, we will be focused on developing athletes to participate in MESF Liga Emas. 

Esports provides a platform for gamers to master their passions and develop tangible opportunities for stakeholders. Together we aim to jointly pursue initiatives to develop a vibrant and world class Esports ecosystem where both the private and public sector can work together to enhance Malaysia’s status within the global Esports market.”

To enhance the experience further, Hatten Land has signed with KITAMEN to use their collective resources and networks to promote Esports and work together with Hatten Edge in specific Esports-related activities and pursue Esports-related business opportunities within Southeast Asia. Since 2017, KITAMEN has organized more than 100 Esports events nationwide, attracted more than 2 million gamers aged between 13 and 35 years old, and collaborated with several local community partners to create a strong base of Esports enthusiast in Malaysia. 

Mohd Hazman Bin Hassan, Chief Executive Officer of KITAMEN, said: “KITAMEN’s next step is to expand the reach of its Esports programs by holding cross-platform tournaments for high school and university students. 

Through our partnership with Hatten Land, we are able to scale up the scope of our activities in Malaysia’s Esports market by providing a conducive environment for championship, camps, and qualifying tournaments with ElementX’s Esports infrastructure. This will allow us to create more engaging and diverse communities for the growing number of players in the country.”

MOONTON Games and Hatten Land to Jointly Develop and Transform ElementX mall and Hotel in Melaka into the World’s First Mobile Legends: Bang Bang themed Integrated Esports Hub at ElementX

Developed by MOONTON Games, Mobile Legends: Bang Bang (“MLBB”) has more than one billion downloads globally with a consistent player base of 100 million monthly active users and it is the number 1 multiplayer online battle arena game in Southeast Asia.

Since the 2019 Southeast Asian Games (“SEA Games”), Mobile Legends has been featured in successive SEA Games as a medal event. In May 2022, the SEA Games’ Mobile Legends event amassed around 2.2 million concurrent viewers at its peak, during the grand final match between Indonesia and the Philippines, setting a new viewership record at the 31st SEA Games.

According to Sensor Tower Store Intelligence estimates, total gross revenue of Mobile Legends: Bang Bang has surpassed US$500 million in 2020 with user spending of US$214.1 million in 2019. Malaysia has proven to be MLBB’s most lucrative market, with players there spending US$87.5 million in the game, or 17 percent of total revenue. Indonesia ranked No. 2 for player spending, generating US$69.2 million, or 14 percent of the total, while the United States was No. 3, racking up US$64.1 million, or 12.8 percent of all revenue.

Under the partnership agreement, MOONTON Games and Hatten Land will jointly develop and transform ElementX mall and hotel in Melaka into the world’s first MLBB-themed Integrated Esports Hub. 

With multiple giant-sized displays of Mobile Legends: Bang Bang characters and eye-catching MLBB-themed façade and interior designs, the world’s first Mobile Legends: Bang Bang-themed Integrated Esports Hub aims to create experiential interactions and an immersive environment for players and fans.

Located along the straits waterfront and on prime acreage within a historic city centre listed as UNESCO World Heritage City, ElementX encompasses gross floor area of 1.88 million square feet of retail and entertainment space spanning across 13 floors, aimed at attracting experienced gamers and those who are new to Esports and Metaverse. 

Positioned as Southeast Asia’s first large-scale integrated Esports experiential hub, Metaverse gateway and themed award-winning hotel accommodation, Hatten Land has also signed various agreements with established partners (such as Focus Media, KITAMEN and MELAKA ESPORTS ASSOCIATION, etc) in Metaverse, Esports, mobile gaming and digital-related experiences. 

Mr. Fikri Rizal Mahruddin, Marketing Lead of MPL Malaysia, MOONTON Games, added: “Our partnership with Hatten Land to launch the world’s first MLBB-themed integrated Esports Hub at ElementX in Melaka is another important experiential initiative for us to connect with our players and fans in a way that other forms of media cannot replicate. 

We look forward to work closely together with Hatten Land to drive more community-driven and crowd-funded events across the region, increasing the popularity of Mobile Legends: Bang Bang and winning new fans.”

Developing a roadmap of educational innovations to keep up with the future needs of a digital economy

Recognising that education is an important component of social and economic growth, Hatten Land has continued to place emphasis on education-related collaborations and partnerships. 

Together with Revo-Stem Center Sdn. Bhd. (“RSC”), the Group will be setting up a STEM education centre at ElementX to promote and increase awareness of STEM among students via cutting edge technology and innovative learning programs.

Mohd Arrif bin Abdul Majid, Director of RSC, said: “Leading to a tech-oriented digital age, it is vital for the future generations to have greater interest and understanding for STEM education.

We are excited to partner with Hatten Land to establish a STEM education centre at ElementX, with an aim to make STEM teaching and learning more effective, more relevant, and more enjoyable, thereby empowering more students with greater skillsets for critical thinking, problem-solving, and creativity for future challenges.

This is just the first phase of our collaboration with Hatten Land and the STEM education centre at ElementX will be an important showcase as we expand further.”

Separately, Hatten Land has entered into a strategic alliance with Stamford College (Malacca) Sdn. Bhd. (“SCM“) to create a unique Stamford 3D campus within Hatten Land’s Metaverse, WorldX, and organise education sessions and events for SCM students at WorldX.

Dato’ Vincent Leong, Managing Director of SCM said: “The pandemic has changed the education landscape with greater adoption of more digital innovation and technology.

We believe that the Metaverse will be another paradigm shift in the education industry and through Hatten Land’s WorldX,  we look forward to work together to identify opportunities that can better develop our students for the future.”  

Harnessing new opportunities in the digital economy with blockchain technology collaboration

As part of its digital vision, Hatten Land aims to embrace web3.0 and adopt technology to allow business communities to compete and thrive in their marketplaces. On this front, the Group has signed a collaboration with MX Global Sdn. Bhd. (“MX Global”) on blockchain technology for business applications. MX Global is a Kuala Lumpur-based fintech company with a mission to create a highly accessible and secure cryptocurrency trading platform that allows merchants, consumers, and traders to transact cryptocurrencies. 

Dato’ Fadzli Shah, CEO of MX Global said: “Blockchain and digital assets hold immense promise for Malaysian investors, both individuals and corporate alike. 

We are immensely fortunate to be able to collaborate with Hatten and bring this alternative investment class to their ecosystem and the wider population of Melaka”

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