Jotun recently launched their latest Global Colour Collections for 2023 anchored by an overarching theme of Stories at The Paper, APW Bangsar. The newest tones and themes have been purposefully designed to inspire a creative ambiance within the living space, and provide users with the opportunity to define themselves through the new color trends. The 21 colors featured are timeless and not trend-driven, but chosen for their positivity, honesty, and versatility. In their unique way, they introduce an element of joy into the home.
The colors we surround ourselves with matter more than ever – both in terms of what they say about us, and how they make us feel. Many of us are taking a step back to reevaluate what matters in our lives, and colors are a core component of our personal well-being and in how we define ourselves.
“Colours allow us to express our thoughts, emotion, and actions – it is part of our lives and it is the foundation that helps curate our living spaces. As our lifestyles and priorities change with time, we often look within to find our center and purpose, and this reflection often takes place at home; where we feel safest, where we experience true recalibration, and where we create the most authentic stories of ourselves. We were inspired to create #JotunColourStories because being in the business of colors, we recognize that a home brushed with timeless, honest, and rich colors can allow our well-being to be subtly influenced, where our mind, body, and soul are nourished and connected.”
With the launch of Global Colour Collections 2023, we have created a canvas of colors to help you discover and share your own stories at home. To further our cause, we are very proud to be able to work with Jun Ong, Co-Founder of POW Ideas, and Ee Soon Wei, Chief Executive Officer of Art Printing Works (APW) to transform APW’s space to help showcase #JotunColourStories to the public.” Jotun’s Global Colour Manager Lisbeth Larsen said.
Speaking with the CEO of APW Ee Soon Wei, he said, “It has been a pleasure to work with Jotun and POW Ideas to use this space to bring colors to life and to be able to tell a story. From the moment you walk in, you are immediately taken into a world filled with its own specific theme and story. We were inspired by Jotun’s vision of wanting to tell a story with colors and paint to its partners and the public and knew that we had to do what we could to help materialize #JotunColourStories.”
“When we first heard from Jotun about wanting to create a space to tell with colors and paint, we knew this was something worth exploring. We are always hungry for new ideas and collaborations to help brands tell their own tales to their audience. After several discussions, we helped curate this space at APW to tell the story. We wanted to showcase how each color theme was in fact very much different from the others. Each theme speaks its own story – one for the mind, one for the body, and one for the soul. We are proud of the outcome and we hope everyone who visits the space will be able to immerse themselves in this space with #JotunColourStories.” Co-Founder of POW Ideas Jun Ong said.
With Jotun’s new Majestic Sense, be ready to experience the best of both worlds at home – a blend of beauty and healthy living. The premium interior paint is specially formulated to purify indoor air quality with its Clean Air Technology and create a space that is more comfortable to live in. The Majestic Sense is odorless, stays long-lasting on walls, covers imperfections, and leaves walls looking flawless and elegant with an ultra-smooth finish.
Of the 21 shades featured in this year’s Colour Card, 9 are new to the Jotun collection. Jotun’s dedicated color technology lab in close collaboration with Larsen and her team has created and developed a unique palette of colors ranging from smooth warming neutrals to natural, calming greens and rich, statement reds.
The new colors have been divided into groups of seven, along with existing shades from the Jotun archive to create three perfectly blended color collections. These unique collections capture different moods and modes of expression, thus, enabling people to easily combine complementary and contrasting shades within each collection. This is to create coherent interiors that tell stories about the home and those who live there. Larsen and her team monitor the moods and mindsets of people, cities, and societies around the world. These three themes reflect one of the key findings and strong current sociocultural tendencies. The serenity of simplicity, the consolation of nature, and the comforting nostalgia of a beautifully curated lifestyle.
She added that “For many of us, the role of the home and what we expect from it has shifted in recent times. It used to be a sanctuary that we returned to and relaxed in, but now we spend more time at home, and we expect even more from it. It has become a place of work, play, rest, and reconnection. Jotun’s new Global Colour Collections responds to this by encouraging people to let their homes reflect what matters most to them. To choose colors that inspire them, whatever they are doing. To step back and create from the heart.”
The three color themes are:
1) SERENE PRESENCE
Slow, Soothing Colours, Soft Pastels, and Healing Greens
Focused on minimalism and simplicity, this palette has been designed for cleansed, clutter-free lifestyles. Colors are soft, gentle, and meditative, creating a pared-back spa-like atmosphere that helps you focus and keeps you centered.
“The home should be a place of healing,’ Larsen says. ‘A sanctuary where the mind feels at ease and the soul is lifted. Colour plays a powerful role in this sensory landscape, setting the mood and bringing us joy.”
JOTUN 7038 Dusk Green – gentle, subdued green to restore balance and calm
JOTUN 8087 Spring Air – a pleasant, fresh greenish-yellow for airy atmospheres
JOTUN 1931 Cashew – the perfect base color for bright, timeless homes
JOTUN 1520 Cheerful Peach – a soft, peachy shade that encourages a delicious play of light
JOTUN 2489 Bella – a joyful, mood-lifting orange that brings a beautiful glow
JOTUN 20186 Lavender Touch – an adaptable misty purple that calms and soothes
JOTUN 10678 Space – light, warm beige with both confidence and discretion
2) NATURALLY GROUNDED
Warm Earth Tones, Muted Greens, Soft Yellows, and Oranges
The colors in this palette connect us to the natural world, celebrating rustic lifestyles, crafted artifacts, and the beauty and character of imperfection. These calming landscape shades are ideal for giving interiors a farmhouse-chic aesthetic – or bringing a touch of countryside into the heart of the city.
Larsen notes, “Nature is an inherently calming influence. Even in the most buzzing city, we can still create spaces that conjure the peace of the natural world and the refreshing simplicity of rustic life.”
JOTUN 8575 Natural Green – a forest-inspired shade with a calming, grounding effect
JOTUN 8183 Herb Garden – fresh and invigorating green for an uplifting feeling of space
JOTUN 1109 Mediterranean Olive – a golden touch, imbuing the space with natural warmth
JOTUN 1276 Soft – A golden, light-toned neutral for a softer ambiance
JOTUN 11012 Rustic Brown – truly timeless and endlessly versatile, a rustic earthy tone
JOTUN 12123 Contemporary White – modern, everyday white – ideal for smooth transitions
JOTUN 1536 Burnt Ochre – a warm, burnt hue that envelops and surprises
3) CURATED LIVING
Sophisticated Reds, Gallery-Style Naturals, Blue Accents
A balanced and curated combination of nostalgic tones and contemporary colors, this timeless palette is perfect for cultivating a home-as-art-gallery feel. It’s a confident blend of tradition and modernity conducive to truly personal creative expression.
“Our aim with this palette was to channel the comfort of nostalgia, without getting stuck in the past,’ Larsen says. ‘By combining some antique touches with a modern sensibility, we’ve created an artistic and sophisticated family of colors.”
JOTUN 20208 Poetry Red – elegant and confident with a whisper of nostalgia
JOTUN 2951 Sophisticated Red – the deep, refined fusion of velvet and burgundy
JOTUN 20207 Statement Red – a head-turning feature color with a story to tell
JOTUN 12080 Soft Radiance – a generous golden tone to flood the room with light
JOTUN 0486 Early Rain – a timeless white tone for a light and airy atmosphere
JOTUN 10430 Soft Savanna – a subdued golden brown, evoking a beautiful landscape
JOTUN 5530 Collected Blue – a thoughtful and composed blue with an aura of timelessness
In line with helping people to fuel their bodies, feed their minds, and fulfill their souls, Jotun will be hosting a month-long activation from 3rd November to 4th December at The Paper, APW Bangsar where visitors can drop by and visit the exhibition for live color consultations with in-house color experts, or find motivation. Be filled with live music by local artists, workshops to curate scents to complement the colors of your home, and sharing sessions on creating your dream living space.
Visitors to APW can expect the following throughout November:
1) Soulful Thursdays
- Just like colors, music is a form of self-expression and a tool for storytelling, allowing one to feel and emote their thoughts and feelings. Jotun is putting together a line-up of soulful music to serenade the crowd every Thursday from 8:00 pm – 8:45 pm. Visitors can look forward to the following artists each week:
- Talitha Tan (3rd November)
- Lost Spaces (10th November)
- RESORT (24th November)
- TY:DEL (1st December)
2) Synesthesia Workshops
- Step into a space that is both brushed with rich colors and smells heavenly helps declutter the mind and bring serenity to the soul. Aimed at complementing the newly introduced color palette, Jotun is awakening the senses so that visitors can immerse themselves in curating their unique scent for their living space.
- The Synesthesia Workshops will occur on two Sundays, 6th November and 4th December from 10:30 am – 12:30 pm, with limited spots.
3) Design Nights
- All are welcome to join in a night filled with knowledge sharing on urbanism and curating sustainable living spaces that matches one’s taste, identity, and lifestyle. Hosted by interior decorators The Makeover Guys, visitors can glean insights for their own home makeover.
- The Design Nights session will take place on:
- Hosted by The Makeover Guys – Wednesday, 23rd November 2022 from 8:00 pm – 9:45 pm
Stay tuned for more updates on these activities on Jotun’s Facebook page.
