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Sustainable Impact Survey: Japan, Singapore, Korea Top Of The Class


Japan is receiving global recognition for its sustainability and conservation efforts. The land of the rising sun is the top pick of respondents in Agoda’s Sustainable Impact Survey 2023 when asked to name markets that do well in terms of sustainability and conservation efforts. It is followed by Singapore and South Korea. The publication of the survey findings marks the start of Agoda’s Eco Deals campaign, which aims to raise USD 250,000 for WWF’s marine and forest conservation initiatives across India and Southeast Asia.

Over thirteen thousand respondents from more than ten countries took part in the Sustainable Impact Survey 2023. When ranking countries based on their sustainability efforts, respondents were appreciative of their home countries’ conservation measures: participants from all markets placed theirs within the top three.  

Seven out of eleven markets even gave their home country the highest rating, namely India (77%), Thailand (63%), Vietnam (62%), Australia (60%), Korea (58%), Indonesia (57%) and The Land Of The Rising Sun (51%).  Respondents from Malaysia selected Malaysia as their third choice, behind Japan and Singapore.

‘Sustainability on peoples’ minds’

“Sustainability is clearly on peoples’ minds, with many aware of the environmental measures being taken in their home markets as well abroad,” said Enric Casals, Regional Vice-President Southeast Asia and Oceania at Agoda. “In addition, travelers are looking for ways to minimize their ecological footprints while making a positive impact on the places they visit. Agoda’s Eco Deals program aims to facilitate this movement by giving travelers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation.” 

Eco Deals campaign aims to donate USD 250,000 to WWF’s marine and forest conservation initiatives

This year, accommodation partners from Thailand, Viet Nam, Cambodia and India join Indonesia, Malaysia, Singapore, Philippines from the 2022 Eco Deals campaign to participate. These donations will fund marine and wildlife conservation programs in the participating countries, ranging from prevention of wildlife trade trafficking in Singapore, restoring deforested areas in Indonesia, and supporting elephant conservation in Thailand.

Travelers can participate in the Eco Deals campaign by visiting or by booking properties that showcase the Eco Deals badge on Agoda’s website or app. For each booking, Agoda donates a dollar to the WWF’s marine and forest conservation initiatives, and travelers enjoy a discount of up to 15%. The campaign runs until 2 September 2023, or before if the target amount of 250,000 USD is raised.

Agoda Sustainable Impact Survey 2023 
Top three eco-friendly destinations according to market
Market #1 #2 #3
Singapore Japan Singapore Australia
Japan Japan Australia  Singapore 
Korea Korea  Australia  Singapore
Thailand Thailand  Japan  Singapore 
Indonesia Indonesia  Japan  Singapore 
Taiwan Japan  Taiwan  Singapore 
Australia Australia  Japan  Singapore 
Viet Nam Viet Nam  Japan  Singapore 
India India  Japan  Singapore
Philippines Japan Philippines  Singapore 
Malaysia Japan  Singapore  Malaysia 

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