Waterco, the leading one-stop solutions provider for a safe and healthy water environment, has expanded its global business footprint to Vietnam by establishing a sales and service center in Ho Chi Minh City, which was fully operating by December 2022. The opening of a new sales and service center marks Waterco’s accomplishment in broadening Southeast Asia’s access to clean water through advanced technical support to B2B and B2C customers, distributors, and dealers.
With over 40 years of experience in the water industry, Waterco has gained a strong presence in Southeast Asian countries including Vietnam, Thailand, and Indonesia – with Vietnam being one of its largest markets. Vietnam is one of the fastest-growing economic hubs in Southeast Asia with an estimated 6.5% Gross Domestic Product (GDP) growth year over year as predicted this year. The water infrastructure industry in Vietnam is expected to grow 7% annually between 2017 and 2026 with significant potential investment opportunities due to rapid industrialization, urbanization, and climate change. Following the economic recovery post-COVID-19, increasing demand for water filtration and sanitization equipment is evident, especially in the hospitality, manufacturing, and construction industries.
Mr. Koo Zao Cheong, Regional Business Development Manager of Waterco (Far East) Sdn Bhd commented that the sales and service center in Vietnam serves as the arm to address the increasing demand for water filtration and sanitization solutions for both industrial and household applications.
“Vietnam is a growing market for water treatment and sanitization technologies thanks to its strong potential in the tourism, manufacturing, and construction sectors. Its strong foothold in the water infrastructure industry and workforce will enable Waterco to provide innovative solutions not only to customers in Vietnam but also to support the larger market in Southeast Asia. We have a positive outlook on the industry given the increasing demand for solutions that cater to clean water supply, wastewater treatment, and quality of living. With broadened access to innovative water filtration and sanitization technologies in the market, we are expecting double-digit growth in sales revenue for the next 12 months,” commented Mr. Koo.
In addition to innovative products and better customer service, Waterco hopes to further address customers’ education on water filtration systems following its business expansion. Targeting both B2B and B2C customers, Waterco has launched Waterco Advance, an e-learning platform that provides information, seminars, and mini-workshops to instill knowledge on the importance of clean and safe water usage and the selection of equipment to assist customers in making informed purchasing decisions.
“Customers nowadays are looking for improvement in terms of product quality and innovation in order to stay relevant and competitive in their respective industries. Nevertheless, the general population is still lacking knowledge on the selection of water filtration and sanitization systems that suit their needs, and the impact of their selections down the line. Apart from the professional advice and assistance from our well-trained staff, we hope to educate our existing and potential customers on the necessary information to help them select the appropriate products that will bring advantages such as cost-saving and minimal maintenance in the long run,” said Mr. Koo.
Waterco strives to broaden access to clean and safe water through advanced and environmentally-friendly products and services for industrial and household applications. For more information about Waterco (Far East) Sdn Bhd and its initiatives, please visit: https://www.waterco.com.my/
About Waterco Malaysia
Waterco pioneers reliable solutions for healthy, safe water environments, which are used in residential, commercial, and industrial applications in over 40 countries. Established in 1981 with a single pool pump store in Sydney, Australia, it has since become a global brand recognized for designing and manufacturing filtration and sanitization innovations for the swimming pool, spa, aquaculture, and water purification sectors.
Listed on the ASX in 1989, Waterco (ASX:WAT) has evolved into a technological and manufacturing powerhouse that makes products more energy and water efficient, and easier to maintain.
Waterco’s head office is in Sydney, Australia, with international offices, manufacturing and R&D plants, and warehouses located in Malaysia, Indonesia, Singapore, China, Australia, New Zealand, the US, Canada, France, and the UK.
