ASICS celebrated the opening of its all-new retail concept store at ASICS IOI City Mall Putrajaya today, in the company of Mr Yasuhito Hirota, CEO of ASICS Corporation, athletes including Tahira Najmunisaa, Ho Yen Mei, Daren James Nair, Ziq Junaidy, Nik Fakharuddin, Noor Amelia, Abdul Rahman Abu Hassan, Daphne Ng, as well as Brand Ambassador Hariz Hamdan.
Designed around the brand’s guiding philosophy of a “Sound Mind, Sound Body”, the ASICS IOI City Mall Putrajaya store sees a refreshed space punctuated by natural and calm finishes. Designed with unique and educational touchpoints from a floor track to simulate a road running experience and to provide a more accurate feel when testing the shoes, the new store is also lined with improved product shelf talkers enriched with category-specific functional benefits. This marks the first ASICS store in Malaysia to implement this new design concept, paving the way for the brand’s retail expansion to come.
“Malaysia has always been a vital market for ASICS, and we are honoured to record tremendous growth in the country, earning loyalty, trust and support amongst our customers. A new store opening is always a momentous occasion for us at ASICS. It cements the growth of the brand and reflects our commitment to our customers, offering them more options and accessibility to our wide range of products as well as forging deeper connections with our customers,” said Mr Boon Tib Soom Nik, Country Manager of ASICS Malaysia.
ASICS IOI City Mall Putrajaya will house and showcase an extensive range of footwear and apparel from a multitude of sporting categories across Performance Running; Core Performance Sports from tennis, badminton to netball and volleyball, as well as Sportstyle, the brand’s lifestyle category.
Amongst the key product highlights this season at the ASICS IOI City Mall Putrajaya include the latest SS23 collection such as the GEL-NIMBUS™ 25 and GEL-CUMULUS™ 25 running shoes, METASPEED™+ speed running series; SOLUTION SPEED FF, GEL-RESOLUTION™ 9 and COURT CONTROL FF 3 tennis series; METARISE™ volleyball shoes; ASICS GEL-NYC™ sportstyle shoes, NAGINO™ cross category collection for women, and many more.
Customers can shop for flagship products that incorporate latest technologies with highly innovative product solutions, such as the core GEL cushioning system and Flytefoam which are renowned for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers alike.
Located in Malaysia’s national capital city, ASICS IOI City Mall Putrajaya welcomes consumers to check out the new and improved in-store experience. The store’s operational hours are from 10am to 10pm daily.
To find out more about ASICS outlets and their offerings, visit asics.com
ASICS IOI CITY MALL PUTRAJAYA
Lot LG-7, IOI City Mall,
Lebuh IRC, IOI Resort City,
62502, Putrajaya Selangor.