Connect with us

Hi, what are you looking for?


Pizza Hut Enters New Food Category With “Melts” And It Is Not Pizza!


Pizza Hut Malaysia is set to entice diners with an entirely new product range called Pizza Hut Melts™. The offering features a baked crunchy wrap crust which is loaded with a choice of four different varieties of hearty toppings, each oozing copious amounts of mozzarella cheese. 

Pizza Hut aims to expand beyond pizza, traditionally an occasional group meal, into an everyday individual dining experience. 

Pizza Hut Malaysia Chief Marketing Officer Emily Chong sees the introduction of Melts unlocking a whole new category within the brand, consequently making it more accessible while drawing a larger pool of younger consumers.

“Melts is designed for the busy on-the-go lifestyle of young Malaysians who crave a cheesy meal but may not have the time to enjoy a whole pizza. Pizza Hut is focused on being more than just an occasional treat. We aim to become a contemporary, everyday meal option, and the Melts, are a perfect vehicle for this strategy. They are quick, tasty and lend themselves to both solo and group diners, which is something our research shows is on trend,” said Chong.

To mark this significant foray, Pizza Hut is collaborating with up-and-coming female pop group – Dolla.  The Malaysian girl band which recently had a big Hari Raya hit, have been named product ambassadors for Pizza Hut Melts.

The four Pizza Hut Melts flavours; BBQ Chicken, Chicken Mania, Surf’s Up and Aloha Lover are priced from RM16.90 for ala carte, from RM17.50 with dipping sauce, and from RM18.90 for a MyBox Melts set, which includes a side and a drink.

For more information, please visit

You May Also Like


ǪSR Brands who operates KFC Malaysia and Pizza Hut Malaysia today announced “Kempen Sehati” in efforts to address child hunger and education disparities among...


Pizza Hut Malaysia is bringing back the iconic Salad and Soup Station for a limited-time. The offering which was launched on the 2nd –...


Pizza Hut Malaysia is gearing up for an extraordinary year-end as it proudly presents its latest innovation, CHEEEEEEEZZA – the ultimate cheese lover pizza....


The Manhattan FISH MARKET, renowned for its unbeatable Fish ‘N Chips, is back with a culinary revelation that will leave taste buds tingling with...


Copyright © 2021 Siakap Keli Sdn. Bhd.