Huawei held its landmark “Wearable Strategy and New Product Launch” event in Barcelona on 14 September 2023, unveiling their next step into the wearables industry with its “Fashion Forward” proposition, taking integration between technology and fashion to the next level.
With the proposition, Huawei aims to revolutionise the wearables industry by seamlessly fusing cutting-edge technology, fashion-forward design, and user-centric health features, thereby setting new standards and empowering users with the ultimate wrist companion for a modern lifestyle.
With the brand’s bold pivot, Huawei aims to empower users to personalise their health and sports journey without compromising style, marking the new beginnings for the brand’s wearables business. “Fashion Forward” signifies Huawei’s desire to push forward design, technology and innovation, made possible by its decade of innovation to bring new experiences to users globally.
Huawei’s Ambition to Elevate Design, Health and Sport Experience
Huawei aims to empower users to personalise their health and sports journey without compromising style. This marks the new beginnings for the brand’s wearables business, as in the future, it will integrate its three major competitive advantages: breakthrough hardware detection technology, newly upgraded software algorithm platform, and more comprehensive digital health services.
Drawing from a decade of expertise in innovative technology, unique aesthetics, and premium craftsmanship, Huawei is setting new industry benchmarks. Huawei’s presence in the high-end wearables market internationally, amplifies strategic investments, and forge global ecosystem partnerships to deliver personalized sports and healthy lifestyle experiences to consumers worldwide. Since entering the wearables sector 10 years ago, Huawei has been a trailblazer in sports health monitoring, solving industry challenges in battery life, measurement precision, and comfort.
“Huawei’s remarkable achievements have only been made possible through our collaborative efforts with industry experts and universities that have brought forth innovative solutions for our smartwatches” said Mr Zhang Wei, CEO of Huawei Health Team, President of Smart Wearable and Health Product Line, Huawei Consumer Business Group.
On design, Huawei is committed to purposeful design, continuously evolving to incorporate innovative materials and offering a plethora of personalisation options, making each wearable a statement piece that complements the user’s unique style. Meanwhile, Huawei has consistently elevated the wrist experience through high-end, durable materials and expanded personalisation options.
With health, Huawei understands that well-being is a 24/7 commitment, and dedicates to constantly innovating to grant users greater control over their health. This is evident in Huawei’s pioneering efforts in offering comprehensive health management features, made possible through collaborations with academic and industry partners, ensuring that the health data users receive is not just accurate but actionable.
Lastly, Huawei brings increasing accessibility to sports and fitness. Whether you’re a professional athlete or someone who is just starting their fitness journey, Huawei’s wearables are designed to make staying active approachable and enjoyable. With pioneering features such as HUAWEI TruSport™ science-based system, Huawei has turned wearables into personal coaches right on your wrist.
Stylish Smartwatch Meets Smarter Lifestyle
HUAWEI WATCH GT 4 is the latest generation of the WATCH GT flagship series that introduces elevated design features with powerful health and fitness functionalities. Launched with 46mm and 41mm sizes, the new flagships take a bold Fashion Forward step up from classic GT Series designs, introducing inventive design elements while retaining the modern geometric aesthetics of its predecessors.
Guided by the principles “Classics Evolved”, the HUAWEI WATCH GT 4’s premium geometrical built design exudes sophistication, pushing the limits of seamlessly blending form and function into a remarkable harmony. The watch comes in two design variations – the HUAWEI WATCH GT 4 in 46mm comes in a striking Octagonal Dial design with a strong and sturdy exterior, and the HUAWEI WATCH GT 4 in 41mm comes with the sleek and pristine Pendant design fashioned to resemble statement jewellery pieces.
The HUAWEI WATCH GT 4 series has more than 25,000 watch faces available in the gallery and allows users to customise according to their lifestyles and likings to experience with different design genres. On top of that, its Always-On Display (AOD) provides easy access to various information, which is especially useful for the busy individuals who are always pressed for time for next tasks or meetings.
Sir Mo Farah and Pamela Reif appointed as HUAWEI Wearable Product Ambassadors
In a remarkable fusion of sports and style, Pamela Reif, the internationally-recognised fashion and fitness icon, as well as Olympic, World and European gold medallist Sir Mo Farah, are appointed as Huawei’s newly-appointed HUAWEI Wearable Product Ambassadors.
“It’s incredible to think that both Huawei and I started out on our fitness journeys at the same time. In the ten years since I began as a professional fitness trainer, technology has played a hugely significant role in helping people live healthier lives,” said Pamela, “Huawei is at the forefront of that innovation, but doing so in a really cool way. I’m excited to be part of this future and beyond.”
Having incorporated the latest wearables in their training routine, including HUAWEI WATCH GT 4 series and HUAWEI WATCH Ultimate, both icons were able to elevate their training efficiencies, and better understand their health status, while bringing style and fashion in their daily wear.
Sir Mo Farah said, “The insights my coaching team and I were able to extract from the watches proved invaluable as I competed at the highest level. As I transition from professional running to a more leisurely lifestyle, I’m excited to explore what life has to offer beyond the track by wearing the watches for day-to-day activities and as a fashion piece. That’s where Huawei’s watches really shine. They look as good as they work.”
Next Generation of Wearables, Audio and Tablet
But that’s not all. In addition to the HUAWEI WATCH GT 4 series, Huawei has also unveiled a remarkable line-up of other consumer devices that cater to various lifestyles. This includes the high-end HUAWEI WATCH Ultimate Gold Edition sporting Huawei’s first gold smartwatch, HUAWEI FreeBuds Pro 3 high-fidelity TWS earbuds, and HUAWEI MatePad 11-inch PaperMatte Edition with industry’s first anti-glare display, all designed to elevate users’ daily experiences.
The launch of these devices embodies Huawei’s Fashion Forward strategy, propelling the brand forward in leading innovation and bringing the perfect wrist companion to empower users at every step of the way.
HUAWEI WATCH GT 4 Pre-order
Get ready to experience the future of smartwatch with the HUAWEI WATCH GT4. Pre-order is available now. Secure your spot by paying a RM50 deposit, you will be among the first to own the HUAWEI WATCH GT4 and stand a chance to win another HUAWEI WATCH GT4 as well as other incredible prizes. Don’t miss out this exciting opportunity to be at the forefront of innovation and style in wearable technology. Pay your deposit here!
Exclusive On-Ground Preview of the Fashion Forward SmartwatchJoin us for an exclusive on-ground preview of the HUAWEI WATCH GT4 and experience the future of smartwatches firsthand. Register your interest here!