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Ice-Watch Colour Up The Night Run 2023 And The First Smartwatch


The annual spectacle of exhilaration and vibrant colors is back! Ice-Watch Malaysia is excited to announce the return of the much-anticipated night run and this time it is called “Colour Up the Night Run 2023”, exclusively organized by JomRun. This year’s event promises to be even more electrifying as we introduce a new and innovative addition to the festivities – the Ice- Watch ICE smart one.

Set to take place on 2nd December 2023 at Plaza Shah Alam, the “Colour Up the Night Run 2023” is a celebration of health, vitality, and unity, bringing together participants of all ages and backgrounds for an unforgettable night of fun and fitness. As the sun sets and the cityscape transforms into a kaleidoscope of hues, runners and spectators alike will experience an immersive and radiant journey through the heart of Shah Alam.

The “Colour Up the Night Run 2023” is an experience of a lifetime. As the sun sets and the stars come out to play, runners and spectators alike will embark on a journey of boundless energy, stunning visuals, and a sense of unity that only Ice-Watch can orchestrate.

“Colour Up the Night Run 2023 is more than just a marathon; it’s a celebration of life and vitality,” said Dato Sri Meer, Chairman of Ice-Watch Malaysia. “We’re excited to bring together a diverse community of participants to experience the magic of this unique event.”


Introducing The Ice-Watch Ice Smart One: Enter A New Era

Ice-Watch, a pioneering force in redefining timekeeping, is once again breaking boundaries with the introduction of its latest innovation – the ICE smart one collection. This remarkable smartwatch marks a significant stride forward in wearable technology while staying true to the brand’s vivacious and imaginative spirit, embodied by its visionary Ice-Watch founder, Jean-Pierre Lutgen.

This year’s run is made even more special with the introduction of the ICE smart one, a cutting- edge smartwatch that seamlessly combines style, functionality, and innovation. While boasting features like other smartwatches on the market, the ICE smart one sets itself apart with an additional interchangeable strap that allows wearers to express their individuality effortlessly. The ICE smart one collection stands as a testament to Ice-Watch’s commitment to innovation. With four striking models, each bursting with vibrant hues, this collection sets a new standard for connected watches. The ICE smart one smartwatch seamlessly integrates cutting-edge technologies while retaining the brand’s distinctive designs, inviting wearers to embrace the future of timekeeping.

ICE smart one is a testament to our unwavering commitment to blend cutting-edge technology with our signature flair for design,” said Mirzan Meer, Director of Time Zone Malaysia. “This collection embodies our dedication to delivering not just timepiece, but an experience that resonates with modern sensibilities and personal style.”

Ice-Watch Malaysia is thrilled to present the ICE smart one at this year’s ‘Colour Up the Night Run.’ We believe that this run is not just about the physical journey but also about celebrating individuality and connecting with our community,” said Low May Yan, Marketing Manager of Ice-Watch Malaysia.”


Key Features Of The Ice-Watch Ice Smart One

Upon downloading the ICE app and connecting your ICE smart one to your iOS or Android smartphone, a world of possibilities unfolds:

Customizable Display: Swipe through the app’s menus to personalize your smartwatch. Choose from an array of seven elements to display on the screen and select your preferred dial design with a simple tap.

Calling Made Effortless: Utilize the in-built microphone and Bluetooth to make calls directly from your ICE smart one.

Robust Specifications: Encased in a sleek 40 x 44 mm rectangular aluminum casing, the 1.85- inch TFT touchscreen boasts a 240 x 280 resolution and 64 MB of internal memory. Certified with IP68, the watch is compatible with both iOS and Android platforms, boasting a Realtek 8762DK + BK3266K processor.

Enhanced Autonomy: Powered by a 210-mAh rechargeable lithium-ion battery, the ICE smart one offers an average autonomy of 3 to 5 days or an impressive 15 days in standby mode.

Unparalleled Functionality: The ICE smart one does not simply tell time; it empowers you to live your best life.

Health and Fitness: Track your steps, distance covered, and calories burned throughout the day. The watch features integrated sensors to monitor blood pressure, heart rate, and blood oxygen levels.

Sleep Insights: Record and analyze your sleep patterns, including deep and light sleep phases.

Versatile Workout Modes: Engage in over 100 sporting activities, from walking and running to cycling and badminton, all tracked seamlessly.

Emergency Assistance: In critical situations, the ICE smart one displays the contact details of three individuals to call for help or in case of an emergency.

Join us on 2nd of December 2023 at Plaza Shah Alam for a night of boundless enthusiasm, captivating visuals, and the remarkable unveiling of the Ice-Watch ICE smart one. For more information and registration details, please DM or follow us on IG @icewatch_my

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