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New Applecrumby® PureBasics™ Diapers Offer Safe, Affordable Protection for Babies


Applecrumby®, Malaysia’s international health and wellness baby brand, offers a wide range of safe, natural, and affordable baby essentials. Inspired by parents and driven by the scarcity of safe, high- quality baby products in the market, Applecrumby® was founded on the mission to provide peace of mind and support to new parents. With its range of affordable, high- quality baby diapers and products, Applecrumby® is making it easier for parents to give their babies the best possible start in life.

Applecrumby® diapers are 100% Totally Chlorine-Free and made with their GreenCore-Dry™ technology to keep your baby dry and comfortable without harmful chemicals. The founders of Applecrumby® were inspired to create their own safe and natural baby products when they couldn’t find any that met their standards. Now, their diapers are helping families across the world provide their babies the best possible care.

Building on the success of their award-winning diapers, Applecrumby® is now introducing PureBasics™, a new range of affordable diapers that are 100% Totally Chlorine-Free and made with their GreenCore-Dry™ technology. This means that parents can give their babies the same trusted safety and comfort without breaking the bank. Inspired by mothers like Jesmine Tan, who co-founded Applecrumby® because she couldn’t find safe and affordable diapers for her own family, PureBasics™ diapers make it possible for more families to give their babies a healthy and happy start in life.

With PureBasics™, Applecrumby® is making it possible for every parent to give their baby a healthy and happy start in life, regardless of their circumstances.

Applecrumby® is now available at Dagee Baby in Sri Muda, Shah Alam!

Parents can now see and feel Applecrumby’s high-quality, safe, and affordable baby products in person at the new store-in-store section. Applecrumby® diapers, for example, are made with natural pulp from Finland and are globally lab-certified 100% Totally Chlorine-Free. They also soak up well for up to 12 hours of wetness, ensuring babies stay dry so both parents and baby can have a peaceful night’s sleep.

Applecrumby® Launches “Return – Recycle – Repeat” Program to Create a Sustainable Future for Babies

Applecrumby® is taking action to help the planet, and they’re inviting parents to join them at Dagee Baby in Sri Muda, Shah Alam. Applecrumby® is launching a “Return – Recycle – Repeat” program. Parents can bring back 8 used Applecrumby® bottles or tubes and, in return, they can pick up any cleaning or skincare product for just RM8.

“This is not just a promotion, it is a promise,” says Sean Tan, co-founder of Applecrumby®. “We care about giving kids not only the best now but also a cleaner world to grow up in.”


Applecrumby® is celebrating its 11th anniversary this October, and to show their gratitude to their loyal customers, they’re offering some amazing deals both online and in-store. As Jesmine Tan, co-founder of Applecrumby®, puts it, “This is not just an anniversary for us. It is a big ‘thank you’ to all the parents who have believed in us and let us be a part of their special journey with their kids.”

  • Experience the gentle embrace of PureBasics:
  • Visit our store-in-store concept at Dagee Baby:
    • No. 8 &10, Jalan Setia 25/65, Taman Sri Muda, 40400 Shah Alam, Selangor
    • Our IG post on our store-in-store:
    • Dagee Baby Official:
  • Embark on a sustainable journey with Applecrumby®:
  • Explore our anniversary specials and dive into a world where safety, affordability, and quality come together:

About Applecrumby®

Applecrumby® is a story of love, family, and innovation that began in 2012. The brand was founded by a husband-and-wife team in Malaysia after the birth of their daughter. They were frustrated with the lack of safe, premium baby diaper options in the market and decided to take matters into their own hands.

The couple was committed to creating a diaper that was not only safe and gentle but also environmentally friendly. They spent months researching and testing different materials and designs until they found the perfect combination.

But why did they choose the name Applecrumby®? For the founders, the name Applecrumby® represents the essence of childhood, with its sweet and innocent connotations. Apples are a symbol of health and vitality, while “crumby” refers to the little moments of messiness and joy that come with raising a baby. Applecrumby® wants to not only embrace all the joy that comes with raising a baby, but all the chaos that comes with it too.

Today, Applecrumby® is a name that parents all over Asia trust. It stands for top-notch quality and the safest baby essentials. It is more than just diapers, Applecrumby® is about a parent’s deep love, wanting the very best for their kids, and hoping for a cleaner, greener world for them to grow up in.

They have created diapers that are both safe and effective, and products that parents can trust that are free from any nasties. It is all about being clear and open, and understanding what parents go through. With Applecrumby®, parents can be comforted knowing that their babies are in good hands.

Applecrumby® Promises 100% Chlorine-Free Diapers: Innovation for Your Baby’s Health

Applecrumby® is a baby care brand that prioritizes safety, quality, and affordability. Their innovative GreenCore-Dry™ technology is 100% chlorine-free, making their diapers a premium choice for parents. Every layer of their 11-layer diaper has been tested and confirmed to be chlorine-free, ensuring that your baby is protected from harmful chemicals like dioxins and carcinogens.

Applecrumby®’s commitment to safety is evident in their awards and accolades, as well as their international certifications in countries like South Korea, Thailand, the Philippines, Vietnam, Singapore, and Malaysia. Their diapers are designed with your child’s safety and wellness in mind, using gentle and eco-friendly materials. Plus, they

have added convenient features like wetness indicators, leak guards, and soft sheets to make diaper changes easier.

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