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Love, Bonito Unveils First Flagship Store in Malaysia!

Fashion mavens, prepare to elevate your style game as Southeast Asia’s largest omni-channel womenswear brand, Love, Bonito, proudly opens its inaugural flagship store in Malaysia! Nestled within the luxurious lifestyle hub of The Exchange TRX, this latest addition promises unparalleled comfort and style in its expansive 6,000 square feet of premium retail space. To celebrate the opening, customers will enjoy a complimentary gift* with a minimum spend of RM300 at Love, Bonito TRX. 

“We are constantly encouraged by the support of the local community and want to double down on our efforts to provide our Malaysian customers a more holistic experience,” said Dione Song, Chief Executive Officer of Love, Bonito. “More than just the ability to display a wider range of assortment, the value of a larger storefront also allows us to hold more community-based events for like-minded women to come together. Customers can look forward to exclusive previews of collection launches, styling workshops and more. So, stay tuned!”

This flagship adds a dash of innovation to convenience with thoughtful features which include the electronic queueing system, the first within the fashion industry in Malaysia. Customers can now continue to browse the store while waiting for their turn for the fitting room without enduring long queues.

Enriching this experience is the modular fitting room which is able to transform into a bigger space. This allows customers to try on pieces with their mums or girlfriends together while retaining their privacy. Additionally, for those shopping with companions, a dedicated lounge area awaits, providing a haven for relaxation and leisure.

Be the ‘It Girl’ this Christmas with Love, Bonito 

Revel in the magical festive spirit of year end, and explore chance encounters at Love, Bonito’s first flagship Malaysian store at The Exchange TRX. Featuring glittery sequins, iridescent liquid lamé, fuzzy knits and velvety pleather, this collection is testament to the possibility where glamour and comfort coexist. With twinkling looks dropping this month, be prepared to get heads turning for your upcoming office Christmas parties, cosy family reunions and festive countdown celebrations!

Just look at her – the Gyla Straight Neck Column Midi Dress is a one-and-done that will be the highlight of the night. Made of stretchy glittery fabric, this dream-like dress comes with adjustable straps and is available in black and silver, perfect for any Christmas party in town. The off-shoulder Valrie Asymmetric Ruched Tube Top is giving Tinkerbell-esque vibes with its ruched detail, high sheen fabric and an asymmetric drape that falls from the waist. Complete the look with a pair of white pants and heels for a night out! 

For a more work-appropriate silhouette, opt for the casual, stretchy Isbeth Asymmetric Knit Toga Top with the highly-anticipated Faiza Sequined Flare Pants featuring high shine sequins, a flare silhouette and high rise fit (we hearsay these fits are great for Rockin’ Around the Christmas Tree)

For those who prefer bold colours and unexpected cuts, the stunning red Sola Halter Midi Dress or lime Shanneth Asymmetric Off Shoulder Top will send your confidence level off the charts and are perfect for cocktails with girlfriends. The Carter Sequined Column Midi Dress is another go-to if you’re looking for an embellished piece with sequins for a long-lasting shimmer on the dance floor. 

Come experience the magic of Love, Bonito at its flagship store located at Tun Razak Exchange (TRX), Level 1, L1.29 & L1.29A. 

For more information on Love, Bonito, please visit

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